Folloze Announces New Features to Its B2B Personalized Marketing Platform

Folloze Closes the Execution Gap Between Marketing-Led ABM Programs and Sales-Delivered Pipeline and Bookings.

Folloze and 6sense Announce Technology Partnership to Power Digitally Rich B2B Buyer Journeys

Folloze and 6sense today announced a technology partnership that combines 6sense’s intent, predictive, and account engagement data with Folloze’s personalized buyer experience and sales orchestrati...

Folloze Announces New Capabilities to Boost Revenue Growth

Folloze, the Account Based Marketing Engagement Platform, is launching a major release with new ABM Automation and Analytics capabilities

Leading Engagement Platform Folloze Unveils Innovative Feature

Folloze, the leading Account Based Marketing (ABM) Engagement Platform, today announced a major product release, including the launch of its new feature 'ABM Campaigns'. Read More ...

Exploring Digital Sales Rooms Platforms That Help Customer Engagement

Digital salesrooms can be best defined as an online toolkit that will help the companies engage their customers meaningfully.

Folloze Elevates ABM Automation and Analytics Capabilities

Folloze, the leading Account Based Marketing (ABM) Engagement Platform, is launching a major release with new ABM automation and analytics capabilities.

Folloze Raises $7.3 M in Funding to Extend Reach of ABM Sales Platform

Folloze, an Account Based Marketing (ABM) Sales Platform, has closed $7.3 million in funding to further accelerate the company’s market traction. The

AI booming but marketers failing to meet personalisation objectives

Some 88% of marketers have used or are planning to use AI, however, less than half say technology is helping them meet their objectives, according to research.

Folloze Releases ‘Content Sites’ to Power the Entire Buyer Journey

Folloze, the leading Account Based Marketing (ABM) Engagement Platform, today announced its upcoming product release, featuring the highly anticipated functionality: Content Sites.

Folloze Launches Data and AI Powered Personalization Engine, Turning Ins...

Folloze, the leading B2B Customer Engagement Platform, is unveiling the Personalization Engine - its newest offering designed to leverage robust data

Folloze Appoints Chief Marketing Officer to Help Lead the B2B Buyer Experience Transformation | Business Wire

Folloze, the easiest and most powerful buyer experience platform for B2B marketers, today announced it has appointed a leader in transformational mark

Folloze Expands AI-Driven Personalization Engine

Folloze, the leading B2B Customer Engagement Platform, today announced substantial enhancements and new data integration capabilities for its cutting edge AI-powered full-cycle personalization engi...

Dun & Bradstreet Launches D&B Rev.Up ABX, the Industry's First Open RevTech Platform | Business Wire

Dun & Bradstreet launches D&B Rev.Up, an open RevTech platform that aligns teams, data, and technology for revenue growth​.

Folloze Announces the General Availability of its Buyer Experience Platform 3.0 | Business Wire

Folloze, the easiest and most powerful B2B buyer experience platform, today announced the general availability of Folloze Buyer Experience Platform 3.

#B2BMX: Next-Level ABM

The new #B2BMX: Next Level ABM Event is here! Join Randy Brasche, VP of Marketing, Folloze, Liz Kokoska, VP of Demand Generation, Okta and Andrew Gaffney, Editorial Director, Demand Gen Report to h...

Wednesday, June 16th, 9-11:45 am PT. The ABXperience | Account-Based Marketing – Demandbase

Join the virtual event for everything ABX and B2B go-to-market Wednesday, June 16th, 2021. We are bringing together industry-leading ABX experts.

Thursday, June 24th, 2021 at 10 AM PT/1 PM ET. The C-Suite: Measuring the Results of a Co-Sell Program

Elevating to the C-Suite: Measuring the Results of a Co-Sell Program. Featuring: Henry Bruckstein, Founder at Campaign Stars Eric Bauer, Chief Growth Officer at Folloze Todd Odess, Head of Partners...

The Buyer-Experience Becomes a Strategic Driver of Growth As B2B Companies Accelerate their Shift to Digital | Business Wire

New research identifies opportunities and challenges for frontline marketing teams as they become the architects of end-to-end buyer journeys.

Virtual Breakthrough - 6sense

[Virtual Event] November 1 at 11 a.m. ET. 6sense Breakthrough - Save your spot for our free session: How a Behavioral Insights-Driven Content Strategy Fuels High-Performance ABM Campaigns at Conflu...

Tuesday, July 27th at 12 pm PDT

Targeted Virtual Events At The Click Of A Button Join us as we announce Folloze Live Events and share a firsthand look at how engaging a Live Event experience can be.

Thursday, July 29 at 10 AM PT. Elevating to the C-Suite: Building an Ecosystem of Solution Partners.

The Channel Leaders Association (CLA) educates and empowers today's channel leaders so that they have a stronger voice in their business. Folloze is a proud sponsor of the CLAand we encourage you t...

"How we Folloze" Webinar Series | folloze.com

The Folloze growth marketing team has been on its own ABM journey over the past 18 months. They understand the pains of standing up, aligning, and optimizing an ABM strategy and program. They've ...

Hunter & Bard Joins the Folloze as a Service Technology (FaaST) Agency Program to Optimize ABM-driven Buyer Journeys | Business Wire

Folloze and Hunter & Bard, a leading account-based marketing (ABM) agency, announced a partnership today that will bundle the Folloze B2B Buyer Ex

Targeted Virtual Events At The Click Of A Button

In a digital-first marketplace, the most engaging, successful events are becoming smaller and more personal. If you're a frontline marketer, Folloze Live Events is your 'easy button' for delivering...

Thursday, August 5 at 10 AM PT- Back 2the Basics

Join Ryan Yoo, Head of Product Marketing at Folloze, and Alisa Groocock, Forrester VP & Principal Analyst, as they explore how the most effective ABM programs are conducted today, including actiona...

Oct 14th, 2021 | 10 am PT. Building and Launching Sustainable Co-Sell Programs Through Agency Channels

Less than 2% of all C-Suite roles are filled by alliances leaders, yet over 35% of all B2B sales are channel driven. Our mission is to educate and empower today’s channel leaders to command an ever...

Thursday, August 19 at 10 AM PT -Elevating to the C-Suite: Building an Ecosystem of Solution Partners

Less than 2% of all C-Suite roles are filled by alliances leaders, yet over 35% of all B2B sales are channel driven. Our mission is to educate and empower today’s channel leaders to command an ever...

Folloze Advances Intelligent Personalized Marketing With $11M in Series B Funding

Folloze, the leader in applied hyper-personalization, today announced a series B funding round of $11M and the addition of Peter Isaacson, CMO of Demandbase and Sydney Sloan, CMO of SalesLoft to it...

November 10, 2021 | 10am PDT - An Executive Roundtable Discussion.

November 10, 2021 | 10am PDT

Folloze Advances Intelligent Personalized Marketing With $11M in Series B Funding | Business Wire

Folloze, the leader in applied hyper-personalization, today announced a series B funding round of $11M and the addition of Peter Isaacson, CMO of Dema

Growing Personally and Professionally in 2022

Join us and celebrate new opportunities for personal growth in 2022 as B2B marketers deliver on the promise of digital transformation

Folloze Launches Folloze as a Service Tech (FaaST) Partner Program to Empower Agencies to Drive B2B Marketing Results For Their Clients | Business ...

Folloze, the easiest and most powerful buyer experience platform for B2B marketers, today launched its Folloze as a Service Technology (FaaST) partner

Dec 8th-9th, 2021. Breakthrough - The Revolution is Now

Folloze hosts the watch party on the Bay Area -Bay Area - 950 Tower Lane, Suite 750, Foster City CA, 94404

The Buyer-Experience Becomes a Strategic Driver of Growth As B2B Companies Accelerate their Shift to Digital | Business Wire

In the wake of COVID-19, B2B firms are doubling down on buyer experience strategies to fuel growth in a digital-first marketplace, according to a rece

Leading Engagement Platform Folloze Unveils Innovative Feature ‘ABM Content Plays’ | Business Wire

Folloze, the leading Account Based Marketing (ABM) Engagement Platform, today announced a major product release, including the launch of its new featu

Folloze Closes the Execution Gap Between Marketing-Led ABM Programs and Sales-Delivered Pipeline and Bookings | Business Wire

Folloze announced today powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 mar

Hunter & Bard Joins the Folloze as a Service Technology (FaaST) Agency Program to Optimize ABM-driven Buyer Journeys | Business Wire

Folloze and Hunter & Bard, a leading account-based marketing (ABM) agency, announced a partnership today that will bundle the Folloze B2B Buyer Ex

Folloze Included as a Growth Stage Vendor in New Account-Based Marketing Report by Independent Research Firm | Business Wire

Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor.

Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies | Business Wire

Folloze today announced the achievement of several key milestones and new executive hires.

Folloze Announces Winners of its 3rd Annual “Best Buyer Experience Board” Competition | Business Wire

Folloze awarded customers that built exceptional personalized marketing content across three categories using the Folloze Buyer Experience Platform.

MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze

Folloze is a provider of a Buyer Experience Platform for B2B companies.Mary Gilbert (Kerford), is the CMO at Folloze.

Account-Based Orchestration: A New Paradigm for B2B Sales Success | folloze.com

[Webinar] Nov 10. 9 a.m PT. Join Mary Gilbert, CMO of Folloze, for an engaging chat with Steve Robinson, CEO of Sales Engine, about how he enables GTM teams to collaborate and harness ABM best prac...

Elevating to the C-Suite: Enhancing Partner Recruitment Strategies

Less than 2% of all C-Suite roles are filled by alliances leaders, yet over 35% of all B2B sales are channel driven. Our mission is to educate and empower today’s channel leaders to command an ever...

January 18, 2022 at 10 am PT: How do revenue teams create offers that deliver “extreme value”?

Join Ryan Yoo, Head of Product Marketing at Folloze, and guest speaker Conrad Mills, Principal Analyst at Forrester, as they discuss what trends gave rise to these new hybrid event models, what CMO...

February 15, 2022 at 10 am PT: B2B Sheds Their Pre-COVID Event Strategy In A Post-COVI

Join Ryan Yoo, Head of Product Marketing at Folloze, and guest speaker Conrad Mills, Principal Analyst at Forrester, as they discuss what trends gave rise to these new hybrid event models, what CMO...

Webinar: ABM Home Improvement feat. RingCentral | Folloze | Drift

In this webinar, we’ll be breaking down RingCentral’s ABM strategy.based upon the Folloze Personalized Marketing Platform.

Webinar Recording: The MarTech Recipe For a Well Done ABM and Sales.

It’s happened to all of us—you think you have everything you need to make that great entrée for your dinner party to only realize halfway through you are mis...

[Workshop] July 28th at 10 a.m PT | Elevating to the C-Suite: Defining Your Target Audience

Less than 2% of all C-Suite roles are filled by alliances leaders, yet over 35% of all B2B sales are channel driven. Our mission is to educate and empower today’s channel leaders to command an ever...

Jan 27, 2022. Elevating to the C-Suite: Women Leaders in Channel Roles

Less than 2% of all C-Suite roles are filled by alliances leaders, yet over 35% of all B2B sales are channel driven. Our mission is to educate and empower today’s channel leaders to command an ever...

Folloze Included as a Growth Stage Vendor in New Account-Based Marketing Report by Independent Research Firm | Business Wire

Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor.

Folloze Announces Winners of its 3rd Annual “Best Buyer Experience Board” Competition | Business Wire

Folloze awarded customers that built exceptional personalized marketing content across three categories using the Folloze Buyer Experience Platform.

Folloze Announces Winners of its 3rd Annual “Best Buyer Experience Board” Competition | Business Wire

Folloze awarded customers that built exceptional personalized marketing content across three categories using the Folloze Buyer Experience Platform.

Folloze Research Indicates That Most B2B Marketing and Sales Teams Link Personalization Efforts to Fueling Long Term Growth | Business Wire

New research from Folloze reveals 77% of B2B sales and marketing professionals believe personalized marketing leads to better customer relationships.

Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences

Folloze today announced the launch of its Personalized Marketing Platform to empower B2B marketing teams.

Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences

Folloze today announced the launch of its Personalized Marketing Platform to empower B2B marketing teams.

[B2BMX hybrid] now through March 31, 2022 Registration - B2B Marketing Exchange

If you weren’t able to attend B2BMX 2022 in person, you can still get all the frontline marketing insights from the show during the hybrid, on-demand event. Get access to all the event sessions an...

Forrester Report New Tech: Account-Based Marketing Solutions, Q1 2020

Forrester Report New Tech: Account-Based Marketing Solutions, Q1 2020

Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies | Business Wire

Folloze today announced the achievement of several key milestones and new executive hires.

Re-Route Your Marketing - A Workshop Series On Driving Revenue in Our New Reality

In the wake of the coronavirus pandemic, we’ve seen an unprecedented global cancellation of corporate events and conferences. In the absence of in-person events and conferences, how can B2B marketi...

Folloze Launches Folloze as a Service Tech (FaaST) Partner Program to Empower Agencies to Drive B2B Marketing Results For Their Clients | Business ...

We’re excited to launch our Folloze as a Service Technology (FaaST) partner program! Now partners and agencies specializing in ABM can leverage the Folloze Buyer Experience Platform to effortlessly...

Folloze and GetIT Partner on Powerful Personalized ABM Solutions to Enhance B2B Buyer Journeys | Business Wire

Folloze and GetIT today announced an agency partnership that will package the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketi

Re-route your marketing Workshops

To help the marketing community during these unprecedented times, Folloze created the “Re-route Your Marketing Workshops,” a weekly forum where B2B marketing teams can share best practices to close...

Re-Route Your Marketing - A Workshop Series On Driving Revenue in Our New Reality

In the wake of the coronavirus pandemic, how can B2B marketing teams close the gap and deliver on their revenue goals?

Coming to Forrester B2B Summit? Let's meet up! | folloze.com

Join our ABM experts for breakfast at the Forrester B2B Summit in Austin on Tuesday, May 3 at 8 am

Majority of Marketers Say Account-Based Marketing Is a Crucial Priority, Yet Many Still Struggle | Business Wire

Folloze today announced the results of the second annual “State of ABM” survey, created to understand where companies are on their ABM journey.

Tuesday, June 7 at 2:15 p.m. ET. How Clari Delivers Personalized Experiences Across The Entire Buying Journey

Join us and learn how Jen Finney, Senior Manager of Growth Marketing at Clari, went from Account-Based Marketing (ABM) to Account-Based Orchestration (ABO) to drive high impact, buyer-led experiences.

Introducing Folloze ABM for Dynamics 365

Folloze today announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft.

MarTech Interview with Etai Beck, CEO at Folloze

Check out Etai Beck's chat with MarTech Series on the importance of delivering a great customer experience.

Folloze Launches the Account-Based Experience (ABX) Masterclass to Accelerate Growth for B2B Companies | Business Wire

Folloze today launched the Account-Based Experience (ABX) Masterclass program. This first-of-its-kind program is for B2B sales and marketing teams who want to develop the latest skills to better en...

Oct 3-6 [ Live event] - 6sense Breakthrough Conference

Breakthrough 2022 is around the corner! Join us for an exclusive session! Wednesday, October 5th, from 4:00 p.m.- 4:3- p.m. MST | Grand Ballroom G room

20 Minute Leaders Podcast - Apple version: Etai Beck | Co-Founder and CEO of Folloze - Michael Matias | Podcast on Apple

Etai Beck is CEO and Co-founder of Folloze, provider of the leading Personalized Marketing Platform for B2B companies. A frequent industry speaker about the strategies and tools B2B marketers need ...

RollWorks Announces Technology Partner Ecosystem; Adds Folloze, LeanData, Opensense, and PFL to Team of Market Leaders

The integrations across printing and direct mail engagement, email signature engagement, and data segmentation add additional solutions for marketing and sales teams with account-based strategies, ...

The B2B Marketing Revolution Is Here: It’s Time To Be Bold And Lead Change

Check out Etai Beck, CEO of Folloze's new Forbes article on how to lead change in today's new B2B Marketing environment.

Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers | Busine...

Folloze, the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced it has been recognized in the latest TrustRadius 2023 Winter Best Of Awards as a leader in “Best ...

ABM-driven Strategies for Thriving in Today's Market Space | Demandbase

In this episode of Sunny Side Up, host Erik Blaze interviews Mary Gilbert, CMO at Folloze, who shares her expertise on navigating the new marketing landscape and ABM-driven strategies. The conversa...

Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

New partnership provides Folloze customers access to Infinite Edge’s ABX Maturity Practice, unlocking their ability to scale and drive more meaningful growth.

Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

New partnership provides Folloze customers access to Infinite Edge’s ABX Maturity Practice, unlocking their ability to scale and drive more meaningful growth.

Using ChatGPT to Create Customer Success Playbooks | by Lincoln Murphy | Medium

Customer Success is always under pressure to optimize (and reduce the expense of) everything. Many people see ChatGPT as a way to streamline Customer Success processes like preparing for customer…

Avoiding The Dangers Of Generative AI: How Marketers Can Use Emotional Intelligence To Gain Impact by Etai Beck

It’s time to take the next step forward, connecting data insights with personalized content to ethically move through the pipeline at a new level of speed and efficiency.

Board - Transform to ABX Now: When ABX Met AI

Watch and download resources to be inspired, encouraged, and equipped with the knowledge you need to thrive with AI in 2024.

Folloze Help Center

Mastering B2B Marketing in 2024: Insights from Kyle Coleman, CMO of Clari | folloze.com

Register for our webinar to gain valuable insights into B2B marketing strategies for 2024. Kyle Coleman, the CMO of Clari, shares his expertise on refining marketing formulas, embracing ABX strateg...

Board: Transform to ABX Now Episode 3

Hear how the Folloze team has built our Account Development strategy to design and run plays that drive engagement, leverage first-party signals to prioritize and customize accordingly, and turn se...

Board: Transform to ABX Now Episode 3

Hear how the Folloze team has built our Account Development strategy to design and run plays that drive engagement, leverage first-party signals to prioritize and customize accordingly, and turn se...

Webinar: 2024 Rebound Strategies from Top GTM Leaders - Join us on November 14th at 9AM PDT - Register Here

Join our dream team of GTM leaders from Qualified, Outreach, and Postal as we shake off 2023 and reveal our big bet strategies to kick start growth in 2024. We’ll reveal our highs and lows and unco...

Board - Transform to ABX Now: Amplify Campaign Effectiveness and Pipeline Performance with Dynamic Outbounding

Learn how to amplify the performance of your outbound team and your revenue campaigns.

Board: Transform to ABX Now: Amplify Campaign Effectiveness and Pipeline Performance with Dynamic Outbounding

Learn how to amplify the performance of your outbound team and your revenue campaigns.

Board: Transform to ABX Now: 2024 Rebound Strategies from Top GTM Leaders: Outreach, Postal, Qualified & Folloze

Watch our dream team of GTM leaders from Qualified, Outreach, and Postal as we shake off 2023 and reveal our big bet strategies to kick start growth in 2024. We’ll reveal our highs and lows and unc...

Board - Transform to ABX Now: 2024 Rebound Strategies from Top GTM Leaders: Outreach, Postal, Qualified & Folloze

Watch our dream team of GTM leaders from Qualified, Outreach, and Postal as we shake off 2023 and reveal our big bet strategies to kick start growth in 2024. We’ll reveal our highs and lows and unc...

Board: Transform to ABX Now: 2024 Rebound Strategies from Top GTM Leaders: Outreach, Postal, Qualified & Folloze

Join our dream team of GTM leaders from Qualified, Outreach, and Postal as we shake off 2023 and reveal our big bet strategies to kick start growth in 2024. We’ll reveal our highs and lows and unco...

Board: AI Resource Board

See what tools Folloze is using with helpful guides and learn more about using AI for your role.

Folloze Academy

Tailored for all types of skill levels, Folloze Academy courses provide valuable insights and practical tips. Level up your ABX strategy and become more efficient at building Boards and sending ca...

Mary Gilbert on Implementing Systems Thinking in Marketing

Listen in as Kelly Hopping and Mary Gilbert discuss the value of lateral career moves, systems thinking, and building trust through authenticity and vulnerability.

The New B2B Buying Reality: How to Win with Both Human Customers & Their AI Agents

Hello go-to-market leaders, strategists, and innovators! 👋 Thank you for dropping by to learn practical AI applications and gain strategic insights to help you grow your business and elevate your ...

Folloze AI Announcement from MarTech Cube

Small, High-Touch Virtual Events are the New Revenue Force-Multipliers for a Modern B2B Buyer Journey

In the wake of COVID-19 and the cancellation of in-person events, frontline marketing teams are reinventing small events for a digital-selling marketplace. Learn the top-3 revenue-generating reason...

Why ABX Matters: A Smarter Approach to B2B Marketing.

ABX Masterclass Course: Outperform Demand Generation Expectations. Learn how account-based experiences (ABX) can reshape your B2B marketing strategy, drive engagement, and accelerate pipeline growt...

Understanding the Evolution of B2B Buying

Before we can dive in to all the details, let's take a look at where we are right now in the B2B landscape and what buyers are truly looking for.

ABM Demand Orchestration Technology Platform Market Professional Report 2022-2028 | HubSpot, Engagio, Metadata.io, Terminus, Folloze, Inc., MeritDi...

Press release - ReportsnReports - ABM Demand Orchestration Technology Platform Market Professional Report 2022-2028 | HubSpot, Engagio, Metadata.io, Terminus, Folloze, Inc., MeritDirect LLC - publi...

The B2B Buyer Experience Revolution is Here. This is How Marketers Are Leading the Way.

B2B marketing leaders are at a crossroads. Folloze CEO Etai Beck details the key tactics and strategies they need to succeed.

[Session Recording] How a Behavioral Insights-Driven Content Strategy Fuels High-Performance ABM Campaigns.

Middle of TOFU ABX Channel Tactics: Converting Interest Into Pipeline

Learn the 2-touch strategy that delivers 3X higher engagement rates. Master LinkedIn, display retargeting, and email tactics that convert browsing into buying intent.

Folloze + 6sense ABX Playbook

Demo: Folloze Content AI

This new content AI solution enables all marketers to create impact at every digital touch point, accelerating pipeline and revenue. Enhancing the latest release of Folloze Buyer Experience 3.0 tha...

Meet Folloze X: AI Agents + MCP Server for Smarter B2B Growth

Unlock the power of AI-driven buyer experiences. In this intro to Folloze X, David reveals how Folloze X Agents and the MCP Server automate campaign creation, content production, and insights—givin...

Why Sales and Marketing Collaboration is Vital for B2B Sales

Fuel B2B sales orchestration with better collaboration between marketing & sales. Use a B2B ABM platform like Folloze to deliver buyer content that resonates.

Unlock Growth ABM: A Scalable Approach to Boost B2B Marketing Performance

Folloze ABX Masterclass Course: Personalization for Growth ABM Learn how to implement Growth ABM at scale to personalize buyer journeys, improve engagement, and drive better outcomes with Folloze A...

Folloze joins the Marketo® Accelerate Ecosystem

Offering Comprehensive, Powerful ABM Solution for Enterpirse

Nov 3, 2021 | 10 AM PT - The Top 5- Ways That Frontline Marketing Teams Are Using High-Touch, Digital Live - Events as a Revenue Force-Multiplier.

Join Us as we discuss the massive potential of digital live events and the top-5 strategies that will help drive growth in 2022.

DemandGen Report: State of Intent/Signal Data

Marketers Integrating Third-Party Data To Increase Relevance & Personalization While Meeting Privacy Demands

ABM In Action - Volume 04, Issue 01

Only 13% of marketing practitioners have had an ABM program in place for more than two years, according to the 2018 State Of Account-Based Marketing Report. But even new ABM programs can prove wild...

Personalization 101

Read Personalization 101 to get actionable tips for creating impactful personalization rules regardless of your skill level. Plus, streamline navigation with anchor links and CTAs that open content...

Folloze and buntain+partners Launch a Special Offer for Microsoft Partners

Folloze and buntain+partners are offering Microsoft Partners multiple distinct plans specifically designed with them in mind. This special offer has tiers that focus on the Partners’ co-marketing e...

DemandGen Report: What's Working in Digital Experiences

The best way to connect with buyers and prospects is to meet them where they are: And in 2023, that means online. In a world that’s growing more digitized by the day — Gartner research found that 8...

What’s Working IN PERSONALIZATION?

Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions

Report: What’s Working IN PERSONALIZATION?

This report will highlight some of the best practices and real-world examples of successful personalization tactics in the B2B industry.

October Product Spotlight: Folloze Buyer Experience Platform 3.0, Bot Filtering, Board Archiving, and More!

Don’t miss the October edition of the Folloze Product Spotlight! In it, you’ll learn why our new Vice President of Product Marketing is so ‘Wow-ed’ by Folloze, and discover all of our latest featur...

Personalization of Tier 2 Accounts

Personalization of Tier 2 Accounts at Folloze from How We Folloze Webinar 2

Personalization of Tier 2 Accounts

Personalization of Tier 2 Accounts at Folloze from How We Folloze Webinar 2

Folloze Launches Live Events Solution

Folloze launched Folloze Live Events is a virtual event solution for small, high-touch audiences. The solution is integrated with Zoom and engages B2B buyers across every stage of their journey.

June 8, 2021 11:30 AM ET. [Session]: All B2B Brands Want to Be Buyer-Centric, So What’s Stopping Them? - B2B Marketing Exchange

This session will debut exclusive new survey data revealing the challenges B2B marketing teams face as they digitize their go-to-market models. In addition to offering analysis of the survey result...

June 9 at 9:40 AM [Session]: Building Account Based Experiences for a Cookie-less World - REV.UP SUMMIT

Stacy Greiner, CMO at Dun & Bradstreet will host Folloze CEO and Co-Founder, Etai Beck, to address the impact and implications of third-party cookies that marketers would not be able to rely on to ...

B2B Marketing Will Never Be the Same (and That’s a Good Thing)

According to experts, this crisis will create a “new normal” and change the trajectory for many commonplace facets of our everyday lives. This shift also holds for B2B enterprises and marketing tea...

Transform to ABX Now Webinar Series

A strong buyer-centric operating model, buoyed by the right technology, can deliver GTM performance even in the toughest markets. If you’re evolving to an ABX-driven model, transforming your GTM, o...

October Product Spotlight: Content Item Vanity URLs, Board Duplication and More

13 Content Ideas for B2B Marketing Campaigns

Determine Your Baseline Data

Let's find one of most important metrics when it comes to proving impact: Baseline data

Outreach Playbook: Amplify Pipeline Performance With Dynamic Outbounding

This playbook is designed to guide you on how to power up your entire GTM engine with Folloze + Outreach.

Folloze Website Engager

The latest Folloze platform toolkit empowers B2B marketers to turn company website visits into engaging, personalized experiences, activate the full digital buyer journey, and accelerate pipeline.

Playbook: Amplify Pipeline Performance With Dynamic Outbounding

This playbook is designed to guide you on how to power up your entire GTM engine with Folloze + Outreach.

Engage - Stakeholder Storytelling

Hear from Melinda Monaco, Senior Director of Revenue Marketing & Operations at Folloze, as she shows you how to craft stakeholder-specific narratives about your engage metrics that drive action.

5 Tips for Moving from Lead-Based to Account Based Marketing

Get tips for moving to account based marketing to deliver a better return on investment. Learn how the Folloze platform drives B2B sales and business growth.

5 Tips for Moving from Lead-Based to Account Based Marketing

Get tips for moving to account based marketing to deliver a better return on investment. Learn how the Folloze platform drives B2B sales and business growth.

[Session recording] Discover how a mature ABM model can significantly accelerate sales and help you achieve deeper account penetration!

Check out our recent session from Content Marketing World 2022 for an inspiring session with Jess Larkin, Senior Strategic Marketing Manager at data streaming platform leader Confluent and learn ho...

Scale - Our Measurement Setup

Take a look at our measurement set up factoring in the Folloze Impact Dashboard.

AI-Powered SEO in 2025: Thriving in the New Search Landscape | Folloze

Discover how AI is transforming SEO and learn 7 proven strategies B2B marketers need to optimize content for AI search, increase citations, and maintain visibility in 2025.

Webinar 1 Recording: "How we Folloze" The Foundation of an ABM-Driven Marketing Model

Whether you're standing up a pure ABM program or trying to get more from your demand generation campaign, here’s our approach to launching a new initiative. Featuring: Melinda Monaco, Director of...

Webinar 1 Recording: "How we Folloze" The Foundation of an ABM-Driven Marketing Model

Whether you're standing up a pure ABM program or trying to get more from your demand generation campaign, here’s our approach to launching a new initiative. Featuring: Melinda Monaco, Director of...

Measuring ABM Program Success

Measuring ABM Program Success from How We Folloze Webinar 3

Measuring ABM Program Success

Measuring ABM Program Success from How We Folloze Webinar 3

March Product Spotlight: Designer Updates, Email Sending Limits and More

When to Work with Sales

Tips for Simplifying Your ABM Program

Tips for Simplifying Your ABM Program from How We Folloze Webinar 3

Session: ABM is a journey, not a destination. The 5 best ways to make the most of your trip

Marlowe Fenne of FireEye

From Theory to Practice - Your ABX Roadmap

See how to take these learning concepts to creating an actual implementation roadmap for your ABX programs.

Folloze Launches COVID-19 Initiative to Support Customers and Marketing Teams in Unprecedented Times

Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced its pledge to support others during the ongoing COVID-19 pandemic.

Building Your Target Account List

Check out our tips for building your target account list from our How We Folloze Webinar 1

Building Your Target Account List

Check out our tips for building your target account list from our How We Folloze Webinar 1

Folloze Launches COVID-19 Initiative to Support Customers and Marketing Teams in Unprecedented Times

Folloze Launches COVID-19 Initiative to Support Customers and Marketing Teams in Unprecedented Times

The Power of Experience: ABM's Next Frontier

Be Memorable. Be Relevant. Be Remembered.

ABX Masterclass: Build an ABX Blueprint for Your GTM Team

Learn the process of building a successful ABX-driven operating model with personalized engagement at the core with our proven formula proven by top B2B marketers.

How Generative AI Is Rewriting the Internet—and What B2B Marketers Can Do

Folloze CEO reveals how generative AI is reshaping B2B marketing—disrupting SEO, buyer journeys, and personalization—and what marketers must do to adapt.

[Press Release] Folloze Reimagines High-Touch, Micro-Events for a Digital-First World with the Launch of Folloze Live Events

Folloze Reimagines High-Touch, Micro-Events for a Digital-First World with the Launch of Folloze Live Events

Folloze Live Events Reimagines High-Touch, In-Person Events with Zoom Integration for Live Events; and Simu-live and On-Demand Streaming Capabilities

Deep Dive Into Folloze Insights

Deep Dive Into Folloze Insights from How We Folloze Webinar 3

How to build customer journeys that accelerate the pipeline

AI-Powered ABM Campaign Builder | Folloze Generator & Video Agents

Scale from campaign creation to global deployment with Folloze Generator Agents. Instantly generate content, personalize journeys, and localize at scale—powered by AI, aligned to your brand.

ABX Performance Tracker Key Takeaways

See what our ABX Performance Tracker can do for you!

B2B Marketers Say Personalization is Harder for Them Than for B2C. Are They Right? - Marketing Charts

Personalization remains a strategy that most B2B marketers are interested in pursuing this year. But for many, the simple fact is that personalization is a challenge. A new survey of more than 200 ...

Importance of Leadership Buy in Within ABM Strategy

Importance of Leadership Buy in Within ABM Strategy from How We Folloze Webinar 3

Importance of Leadership Buy in Within ABM Strategy

Importance of Leadership Buy in Within ABM Strategy from How We Folloze Webinar 3

Campaign Agent Demo - Persona Microsite + Ads + Emails

See the Campaign Agent build a full persona-based campaign for Fortiwave’s Cloud Security Solution—including a microsite, ads, and emails. David demos Smart Research for persona modeling and reveal...

Ring Central Case Study

B2B Marketers, Get Inspired by These 3 B2C Concepts

Is there anything more uninspired, more tired than this fractured, overly intricate, unintuitive process of the B2B buyer journey? Etai Beck, Folloze’s CEO, shares his perspective on the what and h...

Ring Central Case Study

6sense's next Customer Story Hour is all about how Folloze integrates with 6sense

Date & Time: August 1 at 8 am PDT / 11 am EDT The conversation will cover: - Facing top-of-funnel-marketing challenges before 6sense - Switching ABM and sales intelligence platforms to 6sense - Int...

Deep Dive Into the Principle of Engage

Let's dive into the meaning of our second core Folloze principle: Engage!

What is an ICP and How Do You Find Yours? | ICP Marketing

An ideal customer profile (ICP) is a detailed outline of your business' best-fit customer that helps prioritize marketing and sales efforts, maximizing results.

Bottom of TOFU Strategy

B2B Personalization: How to Shorten the Sales Cycle | MarketingProfs

Personalization is now critical to B2B marketing in a world of mass emails and message overload. Buyers want personalized outreach and one-to-one interaction. See how you can give it to them.

[Session Recording] You have 90 days to set your whole GTM plan. What do you do?

On our BII session Marlowe Fenne, ABM Senior Manager at FireEye with Randy Brasche, VP Marketing at Folloze provided practical advice on why you must elevate your frontline marketers to become the ...

From ABM to ABX: How B2B Marketers Are Raising the Bar

Folloze ABX Masterclass Course: Outperform Demand Generation Expectations ABX is changing the game for B2B marketers by shifting from traditional demand generation to a more focused, high-value app...

How Measuring ABM is Different

How Measuring ABM is Different from How We Folloze Webinar 3

Principles of ABX Measurement - Transform to ABX Webinar 14

Too many B2B organizations rely solely on lagging indicators—metrics that only tell you what's already happened. By the time these reveal a problem, it's often too late to course-correct. This web...

T2ABX: Principles of ABX Measurement

Too many B2B organizations rely solely on lagging indicators—metrics that only tell you what's already happened. By the time these reveal a problem, it's often too late to course-correct. This web...

The Top 5-Ways That Frontline Marketing Teams Are Using High-Touch, Digital Live-Events as a Revenue Force-Multiplier

Join Folloze as we discuss the massive potential of digital live events and the top-5 strategies that will help drive growth in 2022.

Interactive Self Guided Tour - Folloze + Outreach

This immersive, self-guided tour allows you to see for yourself how you can combine the prospecting capabilities of two industry leaders to amplify sales and marketing efforts, making them more eff...

[Access Recording] 3 Ways To Architect Micro-Targeted Buyer Journeys At Scale

Randy hosted Nancy Harlan, Global Head of ABM at Qlik, who will share how she is “breaking glass” to successfully execute 1:1 account-based experience programs with both precision and scale.

Prioritization of Tier Accounts - How We Folloze Webinar 1 on Vimeo

Prioritization of Tier Accounts from our How We Folloze Webinar 1.

TechBytes with David Brutman, Co-Founder and Chief Product Officer at Folloze

Today's TechBytes with David Brutman, Co-Founder and Chief Product Officer at Folloze focuses on the Product roadmap and current trends in the Marketing Technology Landscape.

10 Best Practices for Creating Scalable B2B Personalization with Folloze

Folloze’s ABX Masterclass Course: Personalization for Growth Account Based Marketing (ABM at Scale), you can learn to scale personalization with 10 best practices to optimize your ABX strategy usin...

How to Leverage AI and Hyper-Personalization Precision Marketing

Personalization, powered by AI, is critical to B2B marketing - it enables deeper engagement, stronger relationships and better ROI for Precision Marketing. AI in a vacuum, however, is not effective...

Big Data/COVID-19 News - 4/26/2020 - insideBIGDATA

The big data ecosystem has come out strong to help combat the global coronavirus pandemic by announcing new products and services to help fight COVID-19. In this article, I’ve listed a number of...

Top ABM Metrics & KPIs at Each Stage of the B2B Funnel

ABM is a powerful B2B strategy but can be difficult to measure. Segmenting ABM KPIs by stages of the buyer journey is the key to developing high-quality leads and generating results.

[Live event] Content Marketing World - 2022, September 13-16

Join us at Content Marketing World! Learn about the latest tools, trends, and innovations to drive your content marketing forward. Register at https://cmi.media/cmw22/sponsor and use code FOLLOZE10...

Principles of ABX Measurement

Dive into our core principles at Folloze for ABX Measurement.

June 2023 Product Spotlight: A Powerful New Outreach Integration, BX 3.0 Registration Pages and More!

June 2023’s Product Spotlight highlights our powerful new Outreach integration, BX 3.0 Registration Pages, additional section designs, a narrow width layout option, and user experience enhancements.

Display Advertising Optimization Guide

Campaign Builder Demo - Short Prompt for Mid Market Sales Leaders Board

See how a short prompt instantly creates a campaign board designed for mid-market sales leaders. This demo shows how messaging, structure, and personalization come together quickly, without manual ...

Webinar 3 Slides: Building a Truly Accountable End-to-End GTM Motion

When building an end-to-end GTM motion, you have to do a lot in parallel - build strategy, set up programs, plan media spend, and create actionable insight reports for the go-to-market team. The ...

TOFU Marketing Funnel Overview

The Power of Pre-Event Engagement Tactics | B2B Event Marketing

Make your B2B event a success and help your marketing and sales teams get a head start in the buyer journey with our tips on how to boost b2b event engagement.

Storytelling on a Folloze Board

A Guide to build amazing boards

Best Practices for Delivering an Exceptional Virtual Event Experience In a Digital-Only World

As we look ahead to a digital-only world in 2021, how do you execute an account-based experience strategy across your virtual events and fuel growth?

Breaking Down the 75-20-5 Rule: Transform Your B2B ABX Strategy | Folloze

Learn how to revolutionize your Account-Based Experience (ABX) strategy using the 75-20-5 rule. Discover proven tactics for personalized B2B buyer engagement and pipeline growth.

Breaking Down the 75-20-5 Rule: Transform Your B2B ABX Strategy | Folloze

Learn how to revolutionize your Account-Based Experience (ABX) strategy using the 75-20-5 rule. Discover proven tactics for personalized B2B buyer engagement and pipeline growth.

Breaking Down the 75-20-5 Rule: Transform Your B2B ABX Strategy | Folloze

Learn how to revolutionize your Account-Based Experience (ABX) strategy using the 75-20-5 rule. Discover proven tactics for personalized B2B buyer engagement and pipeline growth.

Folloze Integrations Tourial

Scale - Insights to Action

See how easy it is to go from analyzing your insights to getting actual results.

Folloze Wins 2023 MarTech Breakthrough Award

Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced it has been selected as a winner in the sixth annual MarTech Breakthrough Awards progr...

February Product Spotlight: Event Attendance Tracking, Article Enhancements and More

Watch the Webinar Recording - Episode 1

In this webinar, we delve into the transformative ABX journey that hundreds of companies have undertaken, guided by industry leaders, Folloze and Infinite Edge Consulting.

Successful ABM Skills and Resources - How We Folloze Webinar 1 on Vimeo

Successful ABM skills and resources from our How We Folloze Webinar 1.

Middle TOFU Content Optimization

Drive Engagement: Channel Tactics for ABX

Rethink Your 2021 ABM and Digital Demand Programs with Intent Data and Audience Targeting

Folloze ABX Masterclass Session with Olivier L'Abbé, President of Metadata.io.

How Integrating 6sense and Folloze Optimizes Top-of-Funnel Campaigns to Increase Awareness, Accelerate Demand, and Expand Pipeline | 6sense

Together, Folloze and 6sense aren’t just changing the game‌ — ‌they’re rewriting the rules, delivering unmatched productivity and superior campaign performance that drive compelling business result...

Boost Business with B2B Buyer Intent Data | Folloze Platform

Understand why buyer intent data is so important to your B2B marketing efforts. The Folloze platform helps you leverage that data to create B2B buyer journeys.

Introduction to Principles of ABX Measurement

This is;Introduction to Principles of ABX Measurement by Folloze on Vimeo..

Campaign Builder Demo - Project Brief Upload

Watch how a detailed project brief becomes a fully built campaign board. See how goals, messaging, and structure are automatically translated into a ready-to-use campaign experience, without manual...

Webinar: Build an ABX Blueprint for Your GTM Team

In this course, you'll build a successful account-based experience (ABX) driven operating model with personalized engagement at its core.

Webinar: Build an ABX Blueprint for Your GTM Team

In this course, you'll build a successful account-based experience (ABX) driven operating model with personalized engagement at its core.

From SaaS To A XaaS World: The Importance Of The Customer Experience

Software as a service is sweeping B2B sectors from transportation to printing and jet engines, turning SaaS into “everything as a service” or “XaaS”.

Folloze VP wants Marketers to Focus More on the Sales Side of CX

Randy Brasche discusses how his new employer is trying to take on the Marketos of the world

Folloze Integrations Guided Tour

A short guided tour of key integrations with Folloze. Currently covered. Folloze with Data providers(Demandbase, 6Sense, DnB) Folloze with Salesforce Folloze with Outreach Account Dashboard tour

Mastering the Metrics That Matter

The key to mastering ABX metrics that actually matter.

Choose to act, or choose to lose.

Learn the winning formula for getting the most out of your investment in ABM

ABM platforms like 6sense provide a best-in-class solution for identifying in-market accounts, buyer journey orchestration, and predictive intelligence. Folloze is able to take advantage of the dat...

Scale - Quick Start Guide

Access the "At a Glance Quick Start Guide" to track how widely you're reaching your target audience, measure the number of accounts you've reached over time, and calculate your coverage across inte...

Google Ad Campaign Optimizations Guide

How to Understand Target Accounts in Real-Time with the Account Engagement Dashboard

Folloze + 6sense Playbook - High Performance ABX Campaigns

Folloze + 6sense Playbook, where we show you how this powerful platform integration helps you execute ABM programs that get results.

[SESSION RECORDING] Experience Matters: Delivering High-Impact Buyer Journeys That Drive Growth

Watch our exclusive session with Clari and Abnormal Security to learn how they're using 6sense Revenue AI + Folloze Buyer Experience Platform to create ABM campaigns that drive pipeline to revenue.

Scale - Stakeholder Storytelling

Hear from Melinda Monaco, Senior Director of Revenue Marketing & Operations at Folloze, as she shows you how to craft stakeholder-specific narratives about your scale metrics that drive action.

Destination CRM: Folloze and 6sense Partner

The Folloze-6sense partnership harnesses intent and predictive data with personalized experiences and sales orchestration.

May Product Spotlight: Access & Security, 6sense Connector and More

Folloze and Clari B2BMX Session

Watch the recording with Jen Finney, Senior Manager of Growth Marketing at revenue operations platform leader Clari. Jen shared insights and strategies that took the company from Account-Based Mark...

5 Proven B2B Demand Gen Strategies to Drive Growth

5 Proven B2B Demand Gen Strategies to Drive Growth

January Product Spotlight: Promoted Forms, Articles, Integrations and More

When to Work With BDRs

AI Builds a Product Microsite + Ads in Minutes | Folloze X Campaign Agent

Watch David use the Campaign Agent to instantly create a full product microsite and LinkedIn ads for a Field Marketing program. He edits content sections, translates the experience to German, and r...

Blog: The ABX journey begins with sales and marketing alignemnt.

The ABX journey begins by dramatically nurturing and evolving the sales and marketing relationship. Be patient, business transformation is hard and unforgiving, but it's possible.

Blog: The ABX journey begins with sales and marketing alignemnt.

The ABX journey begins by dramatically nurturing and evolving the sales and marketing relationship. Be patient, business transformation is hard and unforgiving, but it's possible.

Blog: The ABX journey begins with sales and marketing alignment.

The ABX journey begins by dramatically nurturing and evolving the sales and marketing relationship. Be patient, business transformation is hard and unforgiving, but it's possible.

Blog: The ABX journey begins with sales and marketing alignemnt.

The ABX journey begins by dramatically nurturing and evolving the sales and marketing relationship. Be patient, business transformation is hard and unforgiving, but it's possible.

Blog: The ABX journey begins with sales and marketing alignemnt.

The ABX journey begins by dramatically nurturing and evolving the sales and marketing relationship. Be patient, business transformation is hard and unforgiving, but it's possible.

Blog: The ABX journey begins with sales and marketing alignemnt.

The ABX journey begins by dramatically nurturing and evolving the sales and marketing relationship. Be patient, business transformation is hard and unforgiving, but it's possible.

Engage - 4 Key Metrics that Matter

These are the 4 key metrics you need in order to engage your audience.

Folloze Academy: ABX Performance Tracker [Template - Download or Copy]

Middle TOFU Strategy

Optimizing Your Paid Media Channels for Tiered Segmenting

Optimizing Your Paid Media Channels for Tiered Segmenting from How We Folloze Webinar 2

Abnormal Security Case Study - 6sense + Folloze + Outreach

Abnormal Security is committed to fighting cybercrime by protecting inboxes from the most dangerous threats, including business email compromise, credential phishing, and account takeovers. The 1:...

The Traditional Marketing and Sales Funnel Doesn't Work

The traditional marketing and sales funnel doesn't reflect how most B2B sales works these days--how buyers behave and how purchasing decisions are made. Here's how to win in the new environment.

ABM Solution Playbook

ABM Solution Playbook

The Top-3 Marketing Playbooks That Will Drive More Account-Engagement and Revenue in 2021

Join Folloze and Laura Ramos, VP and Principal Analyst from Forrester for an informative webcast where we will share practical guidance for quickly evolving the performance of core account-based pr...

Webinar: Maximizing Customer Lifetime Value with ABM with UiPath

UiPath's genius ideas to power your expansion programs in the year ahead.

Impact - Insights to Action

See how impact data guides our process of driving our ABX programs.

Top 5 Tips to Reimagine the Customer Journey with Qlik

This virtual session was featured at the 2020 Demandbase ABM Innovation Roadshow. B2B marketers are planning for a post-COVID-19 recovery and growth without trusted physical channels such as events...

When Engagement is Your Currency, Marketing Performance is Always Possible

Should I Use a Microsite or Landing Page? | Folloze Platform

Discover the differences between a microsite and a landing page to meet your B2B marketing goals. Folloze helps you design engaging buyer experiences quickly.

Folloze and 6sense Join Hands to Boost Personalized Experiences

Blog: Folloze Generator Agents | AI Campaign Teams That Scale Personalization

Discover how Folloze Generator Agents help B2B marketers close the AI implementation gap with fast, scalable personalization, dynamic content, and global-ready campaigns.

Women in Revenue Presents: Cultivating your Superpower Tickets, Wed, Jun 9, 2021 at 3:45 PM | Eventbrite

Eventbrite - WomenInRevenue.org presents Women in Revenue Presents: Cultivating your Superpower - Wednesday, June 9, 2021 - Find event and ticket information.

Webinar: The Missing Link to a Truly Connected Buyer Journey - Folloze Website Engager

The "Folloze Website Engager" is a game-changer for website personalization. This webinar highlights the launch of the "Folloze Website Engager"

LinkedIn Advertising Optimization Guide

B2B Marketing Has a Golden Opportunity to Lead From the Frontlines

New research from Folloze and the Demand Gen reprot identifies opportunities and challenges for frontline marketing teams as they become the architects of end-to-end buyer journeys

Executive Conversation: Human-First AI: How GTN + Folloze Turn Relationships into a Revenue System

Watch the recorded session “Human-First AI: How GTN + Folloze Turn Relationships into a Revenue System” featuring Henry Bruckstein, Founder & CEO at ChoirGTM, Etai Beck, Co-Founder and CEO at Follo...

The Ultimate ABX Guide: Personalize B2B Marketing for 5-20x ROI

Learn how to build and implement an effective ABX strategy. Discover top questions answered, actionable insights, and proven frameworks for driving pipeline growth and transforming your B2B marketi...

The Ultimate ABX Guide: Personalize B2B Marketing for 5-20x ROI

Learn how to build and implement an effective ABX strategy. Discover top questions answered, actionable insights, and proven frameworks for driving pipeline growth and transforming your B2B marketi...

Growing Personally & Professionally in 2022

The pandemic and events of the past two years served as a massive catalyst that accelerated digital transformation. Overnight, every B2B company became a digital…

The Ultimate ABX Guide: Personalize B2B Marketing for 5-20x ROI

Learn how to build and implement an effective ABX strategy. Discover top questions answered, actionable insights, and proven frameworks for driving pipeline growth and transforming your B2B marketi...

Storytelling on a Folloze Board

A guide to building amazing Folloze boards.

Engage - Our Measurement Setup

Check out our measurement set up for the engage pillar.

Ring Central ABM Case Study

Campaign Agent Demo - 1:Many Top Accounts Microsite

David shows how Folloze X creates one microsite with personalized variants for five top accounts using real-time data from HubSpot. Explore how AI personalizes content, messaging, and experience fo...

Aligning to Company Objectives within ABM - How We Folloze Webinar Series 1 on Vimeo

Check out our tips for aligning to company bbjectives within ABM from our How We Folloze Webinar 1

[Session Recording] How to S.C.A.L.E. Your Account-Based Marketing on Vimeo

Learn how to apply the S.C.A.L.E. framework to your #ABM efforts in this detailed discussion with Shira Abel, CEO of Folloze partner agency Hunter & Bard - Account-Based Marketing Agency.

Build a Campaign from a Prompt — Campaign Agent

Watch how the Folloze Campaign Agent generates a landing page for an ABM campaign targeting CMOs in the Healthcare industry with a short prompt.

Reimaging High-Touch, In-Person Events for a Digital-First Marketplace

[Blog] Targeted Virtual Events Supercharge the Buyer Journey

B2B marketing and sales teams have been hit hard since the pandemic struck, most notably their ability to connect with customers and prospects in person. In this blog article, we explore why smalle...

Build Your Feedback Loop

Make sure everyone who's in the know or needs to know, gets your the proper feedback to make sure your programs are constantly evolving.

Folloze Plus Outreach Demo

Learn how Outreach and Folloze are combining to help sales and marketing teams create and deliver engaging buyer experiences to drive better quality pipeline and close higher value deals.

CMOs, There’s No Going Back on Digital Transformation.

For CMOs of enterprise companies, digital transformation continues to represent an enormous opportunity -- to move away from the inefficient, highly centralized, largely ineffective big funnel to a...

December Product Spotlight: Folloze finishes the year with a host of “Quality of Life” enhancements

We're back with a new product spotlight for December! In this spotlight, you'll learn all about the new "Quality of Life" enhancements.

The Folloze Personalized Martketing Blueprint - All Chapters

Introducing ‘The Folloze Personalization Blueprint’ – Your Complete Guide to Delivering ABM at Sacale and Architecting Success Across Every Phase of the Customer Lifecycle.

Impact - Our Measurement Setup

See our measurement set up for our impact data.

5 Content Secrets to Boost B2B Customer Engagement

Discover tips to increase B2B customer engagement. The Folloze Buyer Experience Platform helps you design engaging buyer experiences in 30 minutes or less.

Insight Agent via Claude: Intent Signals, Performance & Recommendations | Folloze X

See the Insight Agent, powered by Claude and MCP, generate a full report in seconds. David pulls insights on high-intent accounts, campaign success metrics, recommended actions, and top-performing ...

[Watch the Session] Folloze/6sense and Clari at B2BMX Session

Here you can access the recording of our first session at B2BMX Virtual 2022 with the leader of ABM at Clari, Jen Finney.

Powering the B2B Buyer Experience

This 5 minute video showcases how Folloze is "Powering the B2B Buyer Experience" - watch to learn more!

The Wow of Folloze

Check out some of the features that set the Folloze Buyer Experience Platform apart and help B2B marketers boost engagement across the digital buyer journey for increased pipeline and revenue.

Why Agility, Not Just Automation, Is the Key to Unlocking Personalization

B2B marketing has a personalization problem, and it's getting so bad that it's actually preventing us from building the digital buyer experience that we know our buyers would love.

[Session Recording] The top 3 best practices for reinventing your marketing team in a buyer-centric marketplace.

At the #ABXperienced event, we discussed how Folloze and Demandbase empower "Frontline Marketing" and customer-oriented teams to enhance the involvement of their buyers.

8 Ways to Scale Personalized B2B Content Experiences

Folloze ABX Masterclass Course: Personalization for Growth ABM Discover 8 actionable tactics to scale personalized content experiences and engage prospects at every stage with the Folloze ABX Maste...

Board: Transform to ABX Now - Episode 2

Visit here to view more information about episode two -- Build Engagement Cycles Guaranteed to Accelerate Your Q4 Performance.

Board: Transform to ABX Now - Episode 2

Visit here to view more information about episode two -- Build Engagement Cycles Guaranteed to Accelerate Your Q4 Performance.

Comparing And Selecting Events For Demand Programs

In this report, Forrester explains how to consider event types in the context of the demand mix and buyer’s journey and define value and cost factors for evaluating and selecting events.

Why You Need Customer Expansion Strategies Now | B2B Marketing

Customer expansion is a way to generate more revenue from existing customers and produce greater CLV, making it a crucial part of any growth marketing strategy.

7 Key Factors for ABX Success

You can do it!

The Complete ABX Performance Tracker

Discover the comprehensive ABX Performance Tracker that unifies fragmented marketing data and connects your efforts directly to revenue outcomes. Learn how Scale, Engage, and Impact metrics create ...

Recording: Personalization at Scale with Folloze

Watch our live demonstration of Folloze, the no-code buyer experience platform, focusing on its personalization features. Account Executive, Luke Rafferty explains the challenges of personalization...

Rich Content Creation Capability for the B2B Buyer Experience Era: The Next Generation of Folloze is Here

Folloze Buyer Experience Platform is here! Read about new features including a new Experience Designer, deeper behavioral insights, and more!

Engage - Insights to Action

See how our engage insights influence us to take action.

Introducing Folloze Impact Dashboard | Advanced Buyer Engagement & Content Performance Metrics

Unveil the power of the Folloze Impact Dashboard. Gain deep insights into buyer engagement and content performance with the industry-first Account Engagement Score. Elevate your ABX strategy and dr...

Scale - A Real World Example

See for yourself how these metrics work in a real world example.

Scale - Build Your Framework

For the first principle of ABX measurement, scale, we'll dive into how to structure your data, how to capture key metrics, and best practices for data visualization.

[Recording] 5 Ways To Maximize The Scale & Personalization Of ABM Campaigns In An Uncertain, Digital-Only Marketplace on Vimeo

B2B marketing teams have always been challenged to scale their account-based marketing programs beyond a small handful of accounts. Today, the sobering COVID-19 realities are compounding this chall...

Always-On Account Portals | On-Demand Marketing for ABM

Maximize ABM campaign results with on-demand marketing. Folloze Always-On Account Portals make it easy to personalize at any stage of the buyer journey.

WatchGuard's Winning Playbook: Epic Marketing in Any Language with Folloze + 6sense

See how Watchguard plays to win with Folloze + 6sense and turns highly complex, multi-faceted global campaigns into a cake walk!

10 Actionable ABX Tips

Learn 10 actionable ABX tips from the Folloze ABX Masterclass. Personalize content throughout the buyer journey, align your team, and accelerate pipeline growth with ease.

10 Actionable ABX Tips

Learn 10 actionable ABX tips from the Folloze ABX Masterclass. Personalize content throughout the buyer journey, align your team, and accelerate pipeline growth with ease.

10 Actionable ABX Tips

Learn 10 actionable ABX tips from the Folloze ABX Masterclass. Personalize content throughout the buyer journey, align your team, and accelerate pipeline growth with ease.

5 Tips to Build an ABM Program That Drives Significant Impact

How successful you are with your ABM programs depends on how you plan and execute. Following are five tips to help you get started with building a dynamic ABM approach.

[Watch the Session] The Tao of Buyer-Centric B2B Marketing

Folloze CMO Mary Gilbert (Kerford) talks about how B2B marketers can deliver more engaging experiences by applying key principles of the Tao, including harmony and balance. Discover why you need to...

Folloze Launches Website Engager, Transforming the Traditional Website Visit into a Personalized High-Value Touchpoint for B2B Demand Generation

Folloze's latest toolkit gives marketers the ability to personalize website experiences to drive meaningful engagement and advance buyers through their digital journey and accelerate pipeline.

Folloze Simulive Events Demo

Check out our new simulive events feature available now on Folloze.

Slides - Principles of ABX Measurement: Turning Engagement into Revenue Impact

Top-3 Rules of B2B Marketing in a Digital-First and Hybrid-Everything World

If your marketing team is looking to retool their campaigns and revenue engines for a modern B2B buying journey, you need to watch this important session!

Build a Segment-Based Nurture Campaign — Campaign Agent

Watch how the Folloze Campaign Agent generates a landing page for a nurture campaign targeting mid-market companies with 100 - 500 employees.

Where to Plug in Folloze

The Top-3 Rules Of B2B Marketing In A Digital-First & Hybrid-Everything World - Demand Gen Report Webinars

Thursday, April 28, at 2:00 PM ET: Campaign Optimization Series event 2022. By now, B2B marketing and revenue teams are adapting to a post-Covid 19 marketplace and the rapid shift to digital sellin...

Thursday, April 28, at 2:00 PM ET: Campaign Optimization Series Event 2022.

The Top-3 Rules of B2B Marketing in a Digital-First and Hybrid-Everything World

What’s Working In Personalization? The Power Of Customizing Engagements

Throughout this report, we'll discuss the top channels for delivering personalized experiences, all the benefits of repurposing existing and high-performing content for various segments, and How to...

Best ABM Practices to Get Started

Best ABM Practices to Get Started from How We Folloze Webinar 3

Best ABM Practices to Get Started

Best ABM Practices to Get Started from How We Folloze Webinar 3

The Four Key Pillars of the ABX Blueprint

Watch the full episode of this Folloze Transform to ABX Now episode: "Build an ABX Blueprint for your GTM Team" here - https://engage.folloze.com/webinar-t2abx-epi12

Campaign Builder Demo - Short Prompt for Healthcare CMOs

Watch how a single prompt turns into a fully built campaign board. This video walks through creating a board in minutes, showing how structure, content, and personalization come together fast, with...

Impact - A Real World Example

See how impact data comes into play in a real world example.

Where to Invest Top TOFU

6sense Breakthrough - 2025

6sense Breakthrough - 2025

Taking a Smarter B2B Marketing Approach to Today’s Digital-First Buyer

Get ready for a next-gen operating model that puts the buyer at the center of the universe while empowering marketing and revenue teams

Microsite vs. Landing Page: Which Should I Use?

Explore the differences between microsites and landing pages to enhance your marketing strategies. This article breaks down their advantages and disadvantages, helping you choose the right approach...

Impact - Data Stakeholder Storytelling

Metrics don't mean anything if you can't prove them to your stakeholders. See the best way to showcase your data to a variety of different stakeholders, allowing you to continue to make informed de...

How Conga Scaled ABX as a Team of One—and Drove $6.3M in Pipeline

See how Conga’s ABM team of one used Folloze and 6sense to scale personalized ABX programs, support 100+ global sellers, and turn engagement into $6.3M in influenced pipeline.

How Conga Scaled ABX as a Small Team and Drove $6.3M in Pipeline

See how Conga’s ABM team of one used Folloze and 6sense to scale personalized ABX programs, support 100+ global sellers, and turn engagement into $6.3M in influenced pipeline.

Impact - Quick Start Guide

Access the "At a Glance Quick Start Guide" to connect engagement signals to pipeline and revenue outcomes by tracking how your go-to-market efforts convert interested accounts into closed deals.

August Product Spotlight: Email Automation, Event Registration and More

Deep Dive Into the Principle of Scale

Our first core principle here at Folloze - Scale!

Turn ABX Metrics Into Narratives That Drive Action

Discover how ABX leaders transform complex marketing metrics into compelling narratives that drive decisions. Folloze Marketing Experts’ 3-part framework help you craft tailored data stories for ma...

Explore the Folloze Interactive Demo

Deliver Personalized Content Journeys with Folloze AI

See how Folloze AI uses OpenAI to serve up tailored, optimized content recommendations based on user viewing patterns.

Blog: From GTM to GTN

Modern B2B growth demands trust, timing, and relevance. Learn how Folloze + ChoirGTM redefine the buyer journey with GTN.

Folloze Honored as a High Performer and Receives “Users Love Us” Recognition in 2023 G2 Winter Awards

Folloze, the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced it was honored as a High Performer for the 2023 G2 Winter Awards. The company was also awarded se...

5 Ways B2B Buyer Expectations are Changing | Folloze

Discover 5 ways the B2B buyer experience is changing and how your marketing needs to evolve. Create a B2B buyer journey in less than 30 minutes with Folloze.

5 Ways B2B Buyer Expectations are Changing | Folloze

Discover 5 ways the B2B buyer experience is changing and how your marketing needs to evolve. Create a B2B buyer journey in less than 30 minutes with Folloze.

Folloze - Dynamics 365

Folloze today announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of Folloze ABM for Microsoft ...

Folloze - Dynamics 365

Folloze today announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of Folloze ABM for Microsoft ...

Maximizing Customer Lifetime Value with ABM with UiPath

Fain fresh insights and steal some of Nancy Harlan, former VP of Account Based Marketing at UiPath's genius ideas to power your expansion programs.

Full Recording - Principles of ABX Measurement: Turning Engagement into Revenue Impact

Learn how to track what actually matters when selling to businesses today - who's interested in your product, and how interested they are, and transform these engagement signals into reliable predi...

How We Run Our ABM Program at Folloze - How We Folloze Webinar 1 on Vimeo

See how we run our ABM program at Folloze from our How We Folloze Webinar 1.

Micro Segments

Impact Dashboard Optimization Guide

Top of TOFU Optimization

Folloze Releases Generator Agents for Marketers

Folloze's Generator Agents enable hyper-personalization at scale.

Introducing ‘The Folloze Personalization Blueprint’

Your Guide to Architecting Success Across Every Phase of the Customer Life Cycle

Understanding the Modern B2B Buyer Journey | Folloze Platform

Learn how the B2B buyer journey has changed today. Build engaging, personalized B2B buyer experiences that drive sales with the Folloze digital platform.

September Product Spotlight: Custom Attributes, Campaign Link Defaults, New Knowledge Center Nav & More!

Discover the new product features and enhancements you may have missed so far this year in our September Product Spotlight!

Personalization of Tier 1 Accounts

Personalization of Tier 1 Accounts at Folloze from How We Folloze Webinar 2

Content Ideas for B2B Marketing Campaigns

Personalization of Tier 1 Accounts

Personalization of Tier 1 Accounts at Folloze from How We Folloze Webinar 2

Press Release: Folloze Announces the General Availability of Generator Agents to Deliver Highly Personalized Buyer Experiences in Real Time

🚀 Generator Agents Are Here Meet your new AI-powered campaign crew. Folloze Generator Agents help you launch, personalize, translate, and localize buyer experiences—instantly. ⚡ Create in minutes...

5 Things I Learned Preparing For B2BMX

5 Things I Learned Preparing For B2BMX

About Folloze + Outreach

Tap into the combined power of two industry leaders to ramp up your prospecting efforts, increasing deal velocity and win rates.

It's Time to Rethink Your ABM Strategy | B2B Marketing

In a digital-only environment defined by the fallout of COVID-19, B2B marketers now face profound challenges as they navigate an unpredictable marketplace.

RingCentral presentation at B2BMX 2020

Using Digital Sales Rooms to Support B2B Sales

More B2B transactions are occurring through digital sales rooms. Learn what they are and how to create personalized buyer experiences with the Folloze platform

Webinar 2 Recording: Driving Personalization at Scale Through Targeted Media Plans

Join Melinda Monaco & Bretton Hoekwater for the second webinar in our "How we Folloze" Series. They'll dive into the details of how they selected paid media channels and established a budget for th...

Webinar 2 Recording: Driving Personalization at Scale Through Targeted Media Plans

Join Melinda Monaco & Bretton Hoekwater for the second webinar in our "How we Folloze" Series. They'll dive into the details of how they selected paid media channels and established a budget for th...

Interview with Etai Beck, CEO & Co-founder at Folloze

The Martech Interview Series with Etai Beck is a fun Q&A style chat. It follows a two-part format On Marketing Technology, and This Is How I Work.

Folloze Technical Resource Hub

[Recording] B2B Marketing Will Never Be the Same - How to Prepare for a Post COVID-19 World

Join us to understand how COVID-19 has changed the future of marketing and how marketers are shifting their overall approach and strategy.

[Recording] B2B Marketing Will Never Be the Same - How to Prepare for a Post COVID-19 World

Join Folloze and SiriusDecisions-Forrester as we explore how COVID-19 has changed the future of marketing and how marketers are shifting their overall approach and strategy.

Flip the Funnel: Everything You Need to Know About Account Based Marketing

Engage - Our Folloze Story

Hear about how our ABX journey started, by balancing scale and engagement.

Transform How GTM Teams Predict and Drive Revenue

Yesterday's marketing metrics are killing tomorrow's opportunities. See how our team replaced backward-looking dashboards with predictive ABX insights that drove real pipeline growth.

Impact - Case Study

Download this case study to discover the proven measurement framework that transformed Folloze's ability to connect ABX engagement to revenue impact and can do the same for your organization.

Folloze 2021 B2B Buyer Survey with the Demand Gen Report

This report produced in partnership with The Demand Gen Report will explore B2B marketers’ outlook in the wake of COVID-19, revealing marketing teams’ greatest challenges. Additionally, the report ...

January Product Spotlight: Simulive Virtual Events, Report Center and More

Folloze AI, Powered by ChatGPT, adds Critical Layer of Buyer Engagement Insights to Drive Increased Revenue

Folloze, the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the launch of Folloze AI, a content recommendation and buyer insight engine designed to bring the...

The Evolution of Pipeline Reporting

The Evolution of Pipeline Reporting from How We Folloze Webinar 3

5 Key Tips for Pivoting your ABM Strategy in an Uncertain B2B Marketing Environment

Learning from Leaders like ServiceNow and Autodesk

5 Key Tips for Pivoting your ABM Strategy in an Uncertain B2B Marketing Environment

Learning from Leaders like ServiceNow and Autodesk

Folloze Announces GeneratorAI to Unlock the Personalized Buyer Experience at Scale for Marketers

New AI-powered tool enables marketers to accelerate personalized campaign experiences in the right moment; in turn, improving business value and outcomes GeneratorAI adds to the suite of AI tools ...

"How we Folloze" Webinar Series

"How we Folloze" Webinar Series

Back 2the Basics: ABM Done Right in a Digital-First Marketplace

Join Ryan Yoo, Head of Product Marketing at Folloze, with a guest appearance by Forrester VP & Principal Analyst, Alisa Groocock, as they discuss how to build an ABM blueprint to rival even the mos...

Folloze Orchestrated Campaigns Clickthrough demo

September Product Spotlight: Registration Page, Side By Side and More

Forrester Report: New Tech - Account-Based Marketing Solutions, Q1 2020

Folloze was recognized by Forrester as an emerging account-based marketing (ABM) vendor. As ABM transitions from a hot trend to a critical business requirement, personalization is playing a pivotal...

Personalization of Tier 3 Folloze Accounts - How We Folloze Webinar 2 on Vimeo

Personalization of Tier 3 Folloze Accounts from How We Folloze Webinar 2

Announcing the RollWorks Technology Partner Ecosystem with Folloze.

RollWorks is committed to a partner-first approach where our customers can experience the value of bidirectional integrations with best-of-breed Martech vendors to create the optimal stack.

Personalization of Tier 3 Folloze Accounts - How We Folloze Webinar 2 on Vimeo

Personalization of Tier 3 Folloze Accounts from How We Folloze Webinar 2

Welcome to the Intelligent Buyer Era - CAB Session 1 Recap

ABM Planning Blueprint

Guidelines for creating personalized ABM journey

March Product Spotlight: 2 Factor Authentication, Cookies and More

[Session Recording] All B2B Brands Want to Be Buyer-Centric, So What’s Stopping Them?

Leveraging Data to Tier Account List A Step-by-Step Guide

Leveraging Data to Tier Account List A Step-by-Step Guide from How We Folloze Webinar 2

February Product Spotlight: Account Engagement Dashboard, Google Analytics and More

April Product Spotlight: View Eloqua Email Status, New Report Center Filters, and More!

Check out new features and enhancements to the Folloze Buyer Experience Platform

Slides - Drive Engagement Channel Tactics for ABX

Demo - Generator, Personalize and Translate Agent

November 2023 Product Spotlight

In this issue of the Product Spotlight, you'll explore content best practices to enhance engagement and stickiness on your boards. Plus revitalize your content strategy with creative use cases powe...

MarTech Interview with Etai Beck, CEO at Folloze

The MarTech Interview Series with Etai Beck, CEO at Folloze is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work.

Folloze to Sponsor and Co-Host Women in Revenue Event with an All-Star Executive Lineup of Revenue Leaders from Cisco, Salesforce, Oracle, and Alat...

Folloze today announced that it is partnering with Women in Revenue and will co-host the organization’s upcoming year-end program on December 8. The executive panel session will include Folloze cus...

Folloze Launches New Release with Enterprise-Grade ABM Focus

Folloze, the Enterprise Account Based Marketing (ABM) Sales platform, is releasing a major upgrade to its ABM software at the Marketo Marketing Nation Summit.

Press Release: Folloze Plus Outreach Empowers Sales and Marketing With Advanced Orchestration to Engage Prospects and Further Pipeline Goals

Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced Folloze plus Outreach, a new integration that enables customers to connect the power o...

Tell Your ABX Story

Tell your ABX story!

Gartner Webinar - How do you evaluate the true value of your high-value offers?

Watch the recording where Jeffrey L. Cohen from Gartner leads us through his methodology for developing high-value offers, including how to examine your buyer's journey to determine where high-valu...

July Product Spotlight: Content Engagement Report, Marketo Forms and More

Elevating to the C-Suite: Empowering Partners

February 24 at 10 a.m. PT / 1 p.m. ET - SAP’s Channel Engagement Manager Jake Eisbar will share some of his most effective strategies at our upcoming workshop with CLA.

6 Reasons Why Account Based Experiences Matter

Enhance Buyer Experience in B2B Marketing: 6sense + Folloze for Intent Data & Engagement

Unlock the secret to superior buyer experience with 6sense and Folloze. Learn how to leverage AI-powered intent data and personalized engagement strategies to redefine B2B marketing, shorten sales ...

B2BMX [Session Recording] How Google cloud and Service now meet their customers where they are with ABM

Folloze Launches Live Events Solution For Personalized & Targeted Virtual Engagement

Folloze, a buyer experience platform, revealed Folloze Live Events, an intuitive event experience designer, to help frontline marketers create engaging, hight-touch events.

June Product Spotlight: New Registration CTA, Article Author Bio and More

How to Create Personalized B2B Content that Leads to Conversions

5 Ways To Maximize The Scale & Personalization Of ABM Campaigns In An Uncertain, Digital-Only Marketplace - Demand Gen Report Webinars

B2B marketing teams have always been challenged to scale their account-based marketing programs beyond a small handful of accounts. Today, the sobering COVID-19 realities are compounding this chall...

At Oracle, Frontline Marketers are the New Revenue Heroes

As B2B revenue teams adapt to a digital-first marketplace, learn how Oracle SVP of Marketing, Ben Matheson, is transforming the company’s GTM and empowering frontline marketers.

2020 state of ABM survery_05.pdf

Embracing the B2B Digital Transformation with Folloze

How do you change the game from using traditional B2B marketing tactics to chasing customers to harnessing the power of digital transformation? Cervin Venture put a spotlight on us. Learn how Follo...

Google Ads Copy Optimization Guide

Sep 22nd at 4pm PT: From Awareness To Action: How to Elevate Diversity In Your Organization Tickets, Wed, Sep 22, 2021 at 3:45 PM | Eventbrite

Eventbrite - WomenInRevenue.org presents From Awareness To Action: How to Elevate Diversity In Your Organization - Wednesday, September 22, 2021 - Find event and ticket information.

The Folloze ABX Blueprint [Template - Download]

Building an ABX strategy from scratch can be complex. Build a successful account-based experience (ABX) driven operating model with personalized engagement at its core with the ABX Blueprint as you...

Case Study: Leveraging the Seattle Kraken Partnership for Targeted Campaigns

See how Watchguard used the power of Folloze + 6sense in their partnership with the Seattle Kraken to run a successful campaign.

20 Minute Leaders Podcast - Spotify version: Etai Beck | Co-Founder and CEO of Folloze - Michael Matias | Podcast on Spotify

Listen to this episode from 20 Minute Leaders on Spotify. Etai Beck is CEO and Co-founder of Folloze, provider of the leading Personalized Marketing Platform for B2B companies. A frequent industry ...

Engage - Case Study

Folloze’s go-to-market team faced a common ABX dilemma: how do we maintain meaningful engagement while scaling a top-of-funnel account-based program? Access this case study to learn how they expand...

New Folloze and Demandbase Integration Delivers Multi-channel, AI-powered ABM Campaigns

New Folloze and Demandbase integration delivers multi-channel, AI-powered ABM campaigns. The integration provides hyper-personalized buyer journeys.

Impact - Build Your Framework

For the third principle of ABX measurement, impact, we'll dive into how to structure your data, how to capture key metrics, and best practices for data visualization.

Folloze Study Reveals Link Between Personalization & Growth; Launches AI-Powered Platform

More than three-fourths (77%) of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships, according to new research from Propeller In...

Drive Engagement: Channel Tactics for ABX - Transform to ABX Webinar 13

Discover data-backed ABX channel tactics that increased target account coverage from 9% to 56%. Get actionable strategies for each buyer journey stage with optimization guides.

T2ABX: ABX Channel Tactics Guide

Discover data-backed ABX channel tactics that increased target account coverage from 9% to 56%. Get actionable strategies for each buyer journey stage with optimization guides.

Folloze Platform Interactive Demo

Take a tour of our platform at your own pace here.

Top of TOFU ABX Channels: B2B Brand Awareness Tactics

Discover data-backed ABX tactics that increased target account coverage from 9% to 56%. Get actionable strategies for optimizing display, search, and social at the “under a rock” and “who are you” ...

Press Release: Folloze Rolls Out Impact Dashboard, an Advanced Engagement Analytics Engine That Unlocks Powerful Insights and Revenue Potential

New AI-powered dashboard unlocks the full potential of sales and marketing efforts; its industry-first Account Engagement Score offers B2B marketers deeper insights on GTM program impact.

[RECORDING] Hear about the future of the digital buyer journeys

Folloze Vice President of Product Marketing Adam Perry and 6sense Director of Product Management Bharat Singh show you how Folloze Buyer Experience Platform 3.0 + 6sense Revenue AI position you as ...

Embracing the Bow-Tie Funnel

Marketing is a rapidly changing landscape. If customers don’t exit the funnel anymore, and the initial sale is just the beginning, how do you evolve with this new buying behavior? You need a new ap...

Big Changes Afoot for B-to-B Marketing

Last year proved to be a tumultuous one for the B-to-B marketing and sales industry. Buyer behavior has become increasingly self-driven and iterative, making the linear funnel approach outdated. Re...

Q1 2023 Product Spotlight

Product Spotlight is back with a recap of Folloze’s Q1 2023 feature releases like Marketo Identity Matching, embedded sections in Buyer Experience 3.0 (BX 3.0), and more enhancements across the pla...

Engage - Quick Start Guide

Access the "At a Glance Quick Start Guide" to track meaningful account and individual buying behavior through first-party engagement data, with the Folloze Impact Dashboard, measure interactions li...

[Recording] B2B Event Strategy In A Post-COVID World

Join Ryan Yoo, Head of Product Marketing at Folloze, and guest speaker Conrad Mills, Principal Analyst at Forrester, as they discuss new hybrid event models, and what CMOs believe the future b2b ev...

3 Reasons Why You Need to Personalize the Buyer Journey

3 Reasons Why You Need to Personalize the Buyer Journey

April Product Spotlight: Content Gating, New Filter Options and More

Blog: From Brand to Best Answer: Winning B2B Buyers in the Age of AI

AI isn’t surfacing options—it’s choosing winners. Learn how B2B brands can become the right answer by shaping AI-ready buyer experiences.

Website Engager, Anchor Links, & Personalization 101

Q1 2024 Product Spotlight: Make sure your brand’s initial interaction with potential customers is tailored, effective, and agile with Folloze's new Website Engager. Read Personalization 101 to get ...

Website Engager, Anchor Links, & Personalization 101

Q1 2024 Product Spotlight: Make sure your brand’s initial interaction with potential customers is tailored, effective, and agile with Folloze's new Website Engager. Read Personalization 101 to get ...

Scale - 4 Key Metrics That Matter

These are the 4 key metrics that truly matter to scale your ABX program.

Webinar: The Revenue Lifeline: Why Go-to-Network is the Only Path to Efficient, Predictable Growth in 2026

Watch the recorded session “The Revenue Lifeline: Why Go-to-Network is the Only Path to Efficient, Predictable Growth in 2026” featuring Gary Benitt (Social Leverage), Dan Darcy (Qualified), Anika ...

2025 Folloze + 6sense Playbook - From Signal to Pipeline.pdf

This playbook is your fast-start guide to launching high-impact ABX programs using 6sense segments and Folloze engagement. Learn how to align buyer signals with AI-powered personalization across th...

B2B Marketers, Get Ready for More Change and Empowerment in 2022

Discover how buyer experience trends played out during 2021, and what that means for marketers in 2022.

Demo - Video Agent

Up Close and Personal with Key Accounts: Announcing our Global Partnership with Folloze

GUEST BLOG SPOTLIGHT: By Steve O’Neil Director at Agent3 with Randy Brasche, VP of Marketing at Folloze

How to Personalize Content for an Effective Buyer Journey

Discover tips for creating personalized B2B content that drives conversions, and learn how the Folloze Buyer Experience platform enables you to design engaging buyer experiences in under 30 minutes

The Top-3 Marketing Playbooks That Will Drive More Account Engagement and Revenue in 2021

Join Folloze and Laura Ramos, VP and Principal Analyst from Forrester for an informative webcast where we will share practical guidance for quickly evolving the performance of core account-based pr...

Account Engagement: How to Grow & Retain Your Customer Base

Discover how to grown and retain your B2B customer base with the Folloze platform. Design engaging buyer experiences in under 30 minutes.

Deep Dive into the Principle of Impact

Last but definitely not least, let's dive deep into our pillar of Impact.

Folloze and Walker & Dunlop B2BMX Session

Watch the discussion with Chris Zegal, SVP of marketing at leading commercial real estate finance firm Walker & Dunlop. Chris shared how the company turned the rapid shift to digital into an organi...

[Watch the Session] Folloze and Walker & Dunlop B2BMX Session

Watch the discussion with Chris Zegal, SVP of marketing at leading commercial real estate finance firm Walker & Dunlop. Chris shared how the company turned the rapid shift to digital into an organi...

Market Snapshot: B2B Marketing Will Never Be the Same

This Folloze Market Assessment Brief provides our perspective on the road ahead and some recommendations to successfully navigate an uncertain COVID-19 marketplace. At the same time, this guide wil...

[Watch the Session] Win faster in a down market by moving your top opportunities through the funnel faster

Nicole Huber, head of ABM & Enablement at ZS, and Folloze CMO Mary Gilbert (Kerford) during #bii22 - Listen to how ZS uses intent and behavioral data to accelerate buyers through the funnel and clo...

Channel Partner Benefits: Marketing To, With, and Through Channel Partners

How Walker & Dunlop Launched A Webcast & Generated 1500 Registrations In 1 Week

Walker & Dunlop is an organization that finances commercial real estate properties. The company’s SVP of marketing, Chris Zegal, is always focused...

How Walker & Dunlop Launched A Webcast & Generated 1500 Registrations In 1 Week

Walker & Dunlop is an organization that finances commercial real estate properties. The company’s SVP of marketing, Chris Zegal, is always focused...

Gain a Competitive Edge with ABM Marketing | Folloze Platform

Using a B2B ABM marketing platform like Folloze allows you to combine customer data and track their buyer journey. Contact us to try a free demo of Folloze today.

Folloze & 6sense: Architecting Personalized Buyer Experiences At Scale

Hear our very own David Brutman, Chief Product Officer and Co-Founder, and 6sense's Eric Wittlake, Sr Director, Category and Product Marketing, to hear firsthand what this partnership means for fro...

Impact - 3 Key Metrics That Matter

Here are the 3 key metrics that matter when it comes to proving impact.

ABX Tactics: Because Engagement Shouldn’t Stop at a Click

Folloze ABX Masterclass Course: Outperform Demand Generation Expectations ABX tactics turn clicks into meaningful engagement. Learn how to create genuine connections with buyers and drive results t...

3 Game-Changing Ways to Use Folloze X: From Prompt to Proof

See how Folloze X transforms B2B marketing workflows. David breaks down three core use cases: Market Like a Team, Prompt-to-Proof content creation, and Campaigns That Run Themselves—all powered by ...

Demo: Folloze Generator AI

GeneratorAI unlocks next-level productivity and performance for marketers across the entire organization by improving the speed and quality of digital campaign creation that enhances the customer’s...

#B2BMX: How Google Cloud and ServiceNow Meet Their Customers Where They Are With ABM on Vimeo

This is "#B2BMX: How Google Cloud and ServiceNow Meet Their Customers Where They Are With ABM."

Wednesday, July 21 at 2 PM ET

Join Randy Brasche of Folloze and Marlowe Fenne of FireEye for an informative webcast to get practical advice for resetting your entire GTM plan — with data, analytics and insights at its core — fo...

Key Takeaways of Our ABX Measurement Framework

Learn more about our entire ABX framework!

Engagement Score & Impact Dashboard click through demo

Organic Social Optimization Guide - LinkedIn

Tutorial - How to use our Folloze ABX Performance Tracker

Here's a step by step tutorial on how to use our Folloze ABX Performance Tracker. Download the tracker on our Transform to ABX Now Webinar 14 board!

The Secret to Accelerating Your ABM Results is Delivering an Exceptional Experience at Every Touchpoint.

How Folloze Uses AI to Succeed

If you’re serious about harnessing the potential of GenAI for your ABX programs but don’t know where to start, you won’t want to miss this session. We'll showcase how Folloze is staying ahead of th...

How the Convergence of ABM + Demand Gen Work Better Together

See how the convergence between demand gen and abm work better together from our How We Folloze Webinar 1

How the Convergence of ABM + Demand Gen Work Better Together

See how the convergence between demand gen and abm work better together from our How We Folloze Webinar 1

July Product Spotlight: Folloze Buyer Experience 3.0 is Here! Plus, New Reports Features, Timeframes & More!

Check out the latest features of the Folloze Buyer Experience Platform.

August Product Spotlight: ICYMI! 2022 New Feature Highlights

Discover the new product features and enhancements you may have missed so far this year in our August Product Spotlight!

Bottom of TOFU Optimization

Selecting Paid Media Channels and Budgets for Your Tier Accounts on Vimeo

Selecting Paid Media Channels and Budgets for Your Tier Accounts from How We Folloze Webinar 2.

Selecting Paid Media Channels and Budgets for Your Tier Accounts on Vimeo

Selecting Paid Media Channels and Budgets for Your Tier Accounts from How We Folloze Webinar 2.

Empowering Frontline Marketers to Architect the Buyer Experience

Here you can access Folloze's recently released white paper on the most effective way to drive customer-centric buyer experiences at scale.

Celent Case Study: How Celent Elevated Virtual Events and ABM to Drive Engagement with Big Results.

How Celent elevated virtual events and ABM to drive engagement with big results.

Old Habits Die Hard: Ending our Obsession with Lead-Centric Acquisition Strategies

Upcoming Webcast on February 25 with Forrester will explore the convergence of Demand Generation and ABM technologies

How to Build a Buyer Journey in Less Than 30 Minutes

Learn how to build a B2B buyer journey quickly with the Folloze platform to move potential customers through the purchasing funnel and drive conversions.

Thrilled to Announce Folloze Buyer Experience Platform 3.0!

Meta description: Folloze CEO Etai Beck addresses changes in B2B buyer behavior, challenges in B2B marketing,and how Folloze Buyer Experience Platform 3.0 empowers marketers to solve them.

Account-Based Marketing Tactics

5 Steps in B2B Content Personalization | Folloze B2B Platform

Understand 5 important steps in creating personalized B2B content. Folloze's B2B marketing platform can help businesses scale their personalized B2B content.

Leveraging Metrics Using ABM Scorecard

Leveraging Metrics Using ABM Scorecard from How We Folloze Webinar 3

Webinar Objectives

Let's dive into what we're going to learn in this webinar.

Engage - Build Your Framework

For the second principle of ABX measurement, engage, we'll dive into how to structure your data, how to capture key metrics, and best practices for data visualization.

Session: 5 ways to make your personalization super creepy (and how to avoid them, should you choose)

Deeply personalized experiences are key to engaging your prospects and keeping your company top of mind at every stage of the purchase cycle. But how do you maximize the cozy without stepping into ...

Workday Dynamic ABM: Scaling to 40 Campaigns with the Effort of 4 with Folloze + Demandbase

Discover how leveraging AI and Machine Learning not only meets but exceeds ABX goals, revolutionizing your approach to account-based marketing.

December Product Spotlight: Company Templates, Search Enhancements and More

Finding Value Through Co-Marketing Campaigns

Co-Marketing can provide substantial value by helping you grow your brand identity, reach a larger pool of potential customers, generate more leads, and more.

From “Roaring” to “Engaging” – Folloze ABM Predictions for a New 20’s Decade

2020 account based marketing trend predictions from Folloze. Customer engagement is becoming more and more targeted, but at scale.

[Live event] Feb 28-Mar 2, 2022 Registration - B2B Marketing Exchange

Make sure you don't skip a beat! Get your passes to #B2BMX!

Build a Persona-Based Nurture Campaign — Campaign Agent

Watch how the Folloze Campaign Agent generates a landing page for a nurture campaign targeting Operations Managers at mid-market companies.

Blog Recap: Strap in marketers, volatility is the new norm

Read the 2 minute blog article for an overview of the webinar session and dive into a couple of moments that frontline B2B marketers should know about. Plus we know you’re tight on time, therefore ...

Blog: Unlock Content Performance Insights with Folloze Impact Dashboard | Content Consumption Analytics

Unveil deeper insights into content consumption with the Folloze Impact Dashboard. Measure content performance, optimize ABX strategies, and drive growth with actionable analytics designed for B2B ...

Watch the webinar recording - Episode 2

In this Folloze webinar, we go deep on how to execute engagement programs that drive rapid and immediate pipeline impact.

November Product Spotlight: Board Performance Report, Company Templates and More

Connecting Channel Performance to ABX Measurement

Confessions of a B2B Marketer: How I Built an ABX Measurement System

From activity tracking to revenue prediction with our proven 5-step ABX measurement framework. Learn how to demonstrate clear marketing ROI and forecast pipeline months in advance.

What Service Packages look like when CHARGING for CS

Adi Aloni, our VP of Customer Success, explains how she structured her Customer Success service packages.

Top of TOFU Strategy

Targeted Events Playbook - Best Practices for Virtual Events in a Digital-First Era

A Modern Playbook to Deliver Personalized Experiences

Targeted Events Playbook - Best Practices for Virtual Events in a Digital-First Era

A Modern Playbook to Deliver Personalized Experiences

Orchestrated Campaigns Tourial

Maximize Conversions with Advanced Web Personalization - From Browsers to Buyers

Discover how advanced web personalization can transform your B2B marketing strategy and significantly boost conversion rates. Dive into our insights on effective buyer engagement through ABX, and l...

Demo: Introducing Folloze Impact Dashboard

New AI-powered dashboard unlocks the full potential of sales and marketing efforts; its industry-first Account Engagement Score offers B2B marketers deeper insights…

Personalization Engine Playbook

Personalization Engine Playbook

Year in Review: Data, AI, & Buyer Engagement in 2024

From the Impact Dashboard to AI-powered personalization, 2024 was a year of transformation for Folloze. Explore key product highlights, best practices, and a glimpse into what’s coming in 2025.

Year in Review: Data, AI, & Buyer Engagement in 2024

From the Impact Dashboard to AI-powered personalization, 2024 was a year of transformation for Folloze. Explore key product highlights, best practices, and a glimpse into what’s coming in 2025.

Content + Intent Data: Creating Value-Based Buyer Journeys - Content4Demand

Randy Brasche, VP of Marketing at Folloze, explains how intent data is helping marketers become "architects of the customer journey."

Interactive Self Guided Tour: Folloze + 6sense

Webinar 3: Building a Truly Accountable End-to-End GTM Motion

3rd Webinar in How we Folloze Series Featuring Melinda Monaco & Bretton Hoekwater.

Webinar 3: Building a Truly Accountable End-to-End GTM Motion

3rd Webinar in How we Folloze Series Featuring Melinda Monaco & Bretton Hoekwater.

Video: Meet the people behind the news

Watch as industry luminaries and corporate leaders explain why they’re so excited to be part of the Folloze hyper-personalization revolution

Board: Transform to ABX Now Episode 1

Dive deeper into the content around the first Transform to ABX Webinar

Board: Transform to ABX Now Episode 1

Dive deeper into the content around the first Transform to ABX Webinar

August 2023 Product Spotlight

In this Product Spotlight you'll learn how to further engage your strategic accounts and partners by adding elements of their branding to your boards. We also share how you can improve SEO and soci...

Build a Campaign from a Brief — Campaign Agent

Watch how the Folloze Campaign Agent generates a landing page based on a campaign brief upload.

SEO and Organic Search Optimization Guide

Introducing the Account Engagement Dashboard

Shelley Hen, who oversees product design and development for the Folloze Platform, joins Ryan Yoo, Head of Product Marketing, to discuss the release of the all-new Account Engagement Dashboard

How Much of the Buyer’s Journey is Digital? | B2B Platform

Today, 43% of B2B buyers want to avoid sales conversations. Folloze helps B2B marketers deliver a more robust buyer journey online that leads to sales.

Folloze Impact Dashboard with Account Engagement Scores

This Product Spotlight features the Folloze Impact Dashboard and Account Engagement Scores, which provide marketers with essential insights to improve their strategies. These tools simplify complex...

Folloze Impact Dashboard with Account Engagement Scores

This Product Spotlight features the Folloze Impact Dashboard. The Impact Dashboard empowers go-to-market teams to clearly demonstrate the effectiveness of their strategies, and make informed decisi...

Developing an Effective Channel Partner Enablement Strategy

Make a bigger impact on B2B sales with a channel partner enablement strategy that ensures your partners have access to everything they need to be successful.

Dun & Bradstreet Releases Industry-First Open Revenue Technology Platform with Folloze

& Dun Bradstreet, a global provider of business decisioning data and analytics, unveiled D&B Rev.UP ABX, a platform that aligns teams, data and technology to help organizations deliver relevant and...

ABX Masterclass: Zero to Launch: How ForgeX Set Up Their Folloze Experience in Under 48 Hours

See how ForgeX swiftly set up their campaign up and running in 48 hours using the Folloze BX 3.0 platform without additional support.

Events Meet ABM with Simulive Events and more on BuyEx 3.0

Support your pre-, during, and post-event use cases with our Simulive Event Section and new section designs. Plus, get actionable best practices for hosting and iterating on events with an ABM mind...

When Marketers Test AI the Way Work Really Happens

Learn how real B2B marketers and Folloze employees tested Folloze X’s Campaign Agent to build campaigns faster, refine smarter, and stay in control.