Today, with two-thirds of sellers spending up to 10 hours a week modifying marketing content before using it in front of customers, and billion dollar enterprises wasting approximately $1 million annually in content creation that sellers won’t use – it is undeniable that ineffectual content wastes both time and money.
Access your copy of the latest Forrester report, Modern B2B Buying Experience Require A Singular Content Strategy and find out how adopting four best practices can satisfy both buyer and seller needs for interesting, business-relevant content. You will also discover:
- How a single B2B content strategy shared by marketing and sales ensures that sellers can effectively present company offerings to prospects, while also safeguarding a consistent brand experience
- How promising new technologies – like Folloze – that vet and target the right market opportunities while personalizing outbound efforts, can help you leapfrog the competition with more relevant and enticing content
- How marketers can keep content from becoming a source of discord, by automating content usage tracking, synthesizing insights to spur collaboration with sales, and modularizing content around industry or role