The Folloze Product Spotlight is a monthly update of new solutions, capabilities, and product enhancements, and we have a lot to share with you this month! Be sure to read to the end for a special message from our new Vice President of Product Marketing Adam Perry. As always, feel free to reach out to us with questions or feedback at product@folloze.com.
Announcing General Availability of Folloze Buyer Experience Platform 3.0!
On October 4, we announced the general availability of Folloze Buyer Experience Platform 3.0. With a new experience designer and enhanced data insights for better targeting, every marketer now has access to the foundation for delivering impactful, brand-compliant experiences that engage buyers throughout their journey, and lead to increased pipeline, conversions, and revenue.
“In the Experience Era, every marketer needs to be an experience builder,” said David Brutman, Chief Product Officer and Co-Founder of Folloze. “We brought this vision to life by allowing all marketers — with no code and with embedded templates — to create buyer experience touchpoints powered by content and data, and deliver unprecedented results and insights. We’re excited to fill a longstanding void that truly empowers marketing organizations to be customer-centric and work hand in hand with sales. We’ve seen companies that adopt this approach gain a major advantage in the marketplace.”
The new release also allows customers to maximize the benefits of our powerful ABM and data partner integrations, including 6sense, Demandbase, and Dun & Bradstreet. Several customers have implemented the platform since it was first announced in June. Please contact your CS rep for specific implementation details and timelines.
You can read the full announcement here.
NEW FEATURES
Bot Filtering
An essential part of measuring marketing impact in general, and specifically in Folloze, is ensuring that this data is accurate and authentic. One of the challenges modern digital marketers face when measuring that impact is traffic by non-human visitors, typically referred to as “bots” (robots).
As part of our commitment to provide customers with the most accurate engagement data, we launched a new Human/Bot filtering feature to give you accurate and reliable analytics on your visitors’ activity and board performance. We built this feature on Akamai Bot Manager, the leading solution in the market, which accurately detects unknown bots from the first interaction using a variety of AI and machine-learning models, as well as techniques such as user behavior analysis, browser fingerprinting, and more.
Folloze applies Bot detection and filtering at every level, from a single board’s Pulse Tab to the Report Center reports and Account Engagement Dashboard, giving customers full visibility and control over their data.
For more details, contact your CSM or read more about this new feature in our Help Center.
Archive Boards
You can now archive boards that are no longer in use to declutter your Folloze workspace and hide boards from views and reports without deleting them. Once you archive a board, it is no longer visible in the Company Directory or in the analytics data in the Reports and Account Dashboard.
Archived boards and all of their linked images and assets are placed in a separate folder so they may be restored (unarchived) at any time.
You can read more about archiving boards in our Help Center.
ENHANCEMENTS
Custom URL Attributes are Here
As promised, users can now add custom attributes to links in order to capture additional information on a lead record in Folloze and pass it to other systems. For example, you can now capture a Salesforce Campaign ID and pass that value directly to Marketo by appending the campaign ID to any board URL. When a lead lands on the board using that URL, the campaign ID is now captured in Folloze. That data can be viewed in the Pulse table download or pushed to integrated systems like Marketo.
Copy Email Templates
You can now copy email templates when duplicating a board or creating a new board from a template in Folloze Buyer Experience Platform 3.0. This new feature will save users time by being able to create email campaigns within templates and boards based on approved information and messaging.
Content Play: Ignore Weekends
Content Play allows you to set the cadence of emails in a campaign according to your preferred send frequencies (weekly, every three days, etc.). Weekends were previously calculated into those frequency settings automatically. With this new change, weekends are now omitted so that selected frequencies account only for weekdays or typical business days (Monday-Friday).
CUSTOMER SUCCESS SPOTLIGHT: Ian Blotter
Some fun facts and insights from Business Analyst Ian Blotter…
As a child, I was what most people would call a “military brat,” and I was raised in a big family that moved all over the world. At the heart of my family was a strong priority on education and a whole lot of competitiveness. As a result I have a passion for learning new languages, which has led me to learn and speak Korean and Mandarin. I also love competing in anything, so you will find me in just about any race.
I have a wife and two kids (a 2-year-old boy and 3-year-old girl) that are at the center of everything that I do. We love exploring and being active outdoors, and our favorite game to play is when I turn into “dinosaur dad.”
When it comes to getting results with Folloze, Ian knows that data is what drives success…
The customer experience has always been important, but it has never been more challenging to provide a completely satisfying customer experience. Folloze powers those personalized experiences with unified data that drives insights on account engagement across the entire journey.
Understanding the customer, their needs, and interests is crucial to being successful. With data analytics you can discover, entice, and effectively engage your potential customers by knowing what type of boards, campaigns, and content resonate best, and in return, optimize your strategy more effectively.
There has never been a better time to start utilizing analytics to bring value to your business, grow more efficiently, and ultimately transform your customer experience to build value in your business.
The Inside Scoop with Adam Perry, Vice President of Product Marketing
Thanks for stopping by! If you're reading this, then like me, you love the product. While I’m new to Folloze, I’ve been in martech for more than a decade.
In the months to come, you’ll see more “why you should care'' about our enhancements in the Product Spotlight, and insights into where we are taking the Folloze platform. I truly believe that experience matters, engagement matters, and people matter. This newsletter is the perfect intersection of that belief. So let’s get into it!
CHECK OUT OUR ‘HOW WE FOLLOZE’ WEBINAR SERIES!
The Folloze Growth Marketing team has been on its own ABM journey over the past 18 months — and like our customers, we know the pains of standing up, aligning, and optimizing a successful ABM program.
That’s why we’ve put together this three-part webinar series, where our team recounts what we’ve learned and shares our own best practices.
Whether you’re a seasoned ABM’er or just getting started, we know you’ll find these insights helpful, so come and check out How We Folloze.