Folloze Study Reveals Link Between Personalization & Growth; Launches AI-Powered Platform
More than three-fourths (77%) of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships, according to new research from Propeller Insights and sponsored by Folloze, a provider of a personalization platform for B2B marketers. In addition, more than half (55%) of the 205 sales and marketing professionals surveyed said marketing personalization leads to higher sales conversion rates and future growth.
