June 8, 2021 11:30 AM ET. [Session]: All B2B Brands Want to Be Buyer-Centric, So What’s Stopping Them? - B2B Marketing Exchange

This session will debut exclusive new survey data revealing the challenges B2B marketing teams face as they digitize their go-to-market models. In addition to offering analysis of the survey results, the session will discuss real-world solutions and examples for how innovative companies such as Okta are getting ahead of the curve by rethinking the structure and approach of their marketing and revenue teams.

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