Forrester Report: New Tech - Account-Based Marketing Solutions, Q1 2020
Folloze was recognized by Forrester as an emerging account-based marketing (ABM) vendor. As ABM transitions from a hot trend to a critical business requirement, personalization is playing a pivotal role by enabling orchestrated and contextual engagement with customers. Reflecting this trend, Forrester included Folloze as a “growth stage” provider within the personalization segment in its “New Tech: Account-Based Marketing Solutions, Q1 2020” report.
