ABM In Action - Volume 04, Issue 01
Only 13% of marketing practitioners have had an ABM program in place for more than two years, according to the 2018 State Of Account-Based Marketing Report. But even new ABM programs can prove wildly successful, as evidence by Autodesk, a 3D design, engineering and construction software provider. The company rolled out a formal ABM program in Q1 of 2018 and in just a year, has been able to scale it to 10,000 target accounts across the Americas, EMEA and APAC.
