© 2025 Folloze. ALL RIGHTS RESERVED.

Pro-Tip: Track referral traffic UTMs through Impact Dashboar Monitor topic interests to inform content strateg Focus on quality over quantity in postin Build genuine connections through valuable insights

Organic Social (LinkedIn) Optimization Guide

Company Page

Content Mix (80/20 Rule)

80% Educational/thought leadership

conten

20% Product/solution insight

Focus on buyer challenges and

solution

Share industry insights and trend

Highlight customer success stories

tastefull

Video: Incorporate short videos (under

2 minutes) for higher engagement.

Post Optimization

Include clear, valuable takeaway

Link with UTMs to relevant Folloze

Board

Use strong visual elements and video

Tag relevant industry leaders,

employees, and partner

Monitor engagement through UTM

graph on Folloze’s Impact Dashboard

Engagement Strategy

Respond to comments promptl

Participate in discussions activel

Engage in industry-specific groups to

connect with ICP

Track account interaction

Monitor topic resonanc

Participate in relevant discussion

Build authentic connection

Employee Advocacy (see below)

Employee Advocacy can result in 8x more engagement and overall impressions.

Content Sharing Best Practices

Share personalized Board link

Add unique insights to post

Focus on thought leadershi

Tag relevant connections thoughtfull

Track referral patterns

Engagement Guidelines

Participate in industry discussion

Share authentic experience

Focus on adding valu

Build meaningful connection

Monitor conversation topics

© 2025 Folloze. ALL RIGHTS RESERVED.

Help Employees Help You

Use AI to help you create copy options for employees using a prompt like: “Create 4 social

posts for [COMPANY] employees to share on LinkedIn announcing [COMPANY PRODUCT].

Make them authentic and non buzzwordy

Create a social advocacy channel to share most important posts to share in real-time

Organic Social Metrics to Track

Target Metrics

Post Impressions & Reac

B2B Engagement Rate (>5%)

Total Impressions / Engagement Actions

(clicks, + shares + likes + comments)

Follower Growth Rate

Profile Views & Brand Mention

Don’t forget about Reddit, Quora and

other social communities

Compare to competitor

Profile Optimization

Professional, current imager

Clear value propositio

Relevant keyword

Regular updates to your profile /

company descriptio

Consistent branding

Optimization Framework

Weekly Review

Review top-performing posts, monitor trending topics, and engage with key

accounts.

Monthly Review

Analyze content performance, adjust strategies based on engagement

patterns, and optimize advocacy programs

Additional Tips

Target Metrics

Focus on quality over quantity; prioritize value-driven content

over frequent postin

Monitor LinkedIn algorithm updates emphasizing video

content and AI personalization for better reach

Use top performing posts within Paid Media Ads

Build founder-led marketing strategies as CEO-shared content

often garners higher engagement rates than brand accounts

alone

Social Tools We

AI Tools

ChatGPT or Claude (ideation, templates, response

management

Wisecut (video editor

Peech (turn long form video into snackables

Descript (video & audio editing + AI

Writer AI (B2B copywriting and video recaps)

Scheduling/Reporting Tools

Hootsuit

Cloud Campaig

Zoho Social

Creative

Canv

Figma