[Watch the Session] The Tao of Buyer-Centric B2B Marketing
Folloze CMO Mary Gilbert (Kerford) talks about how B2B marketers can deliver more engaging experiences by applying key principles of the Tao, including harmony and balance. Discover why you need to create an organizational philosophy that attunes your B2B marketing team to the rhythms of your business and buyers.
![[Watch the Session] The Tao of Buyer-Centric B2B Marketing](https://images.folloze.com/image/upload/c_lfill,w_486/c_limit,h_1800,w_1800/f_auto/q_auto/e_sharpen/v1658943349/ifkzqxliolkbbvjmabgv.jpg)