Storytelling on a Folloze Board
A guide to building amazing Folloze boards.
© Folloze 2023
Storytelling On a Board Best Practices and Tips
© Folloze 2023
Storytelling on a board Recommended flow
Key Message / value proposition
Supporting Arguments
Deep dive using content
Team / company introduction
Social proof
© Folloze 2023
Hero
Goal:
● Share a key message or a value proposition with the people who land on the board
● Create emotional reaction, that will entice the visitor to explore more and take action
● Create a journey from the channel to the board
© Folloze 2023
Hero
How to:
● Write a clear value proposition that reflect the messaging your prospect saw on the email/ad
● Add an image/ video that supports the message and creates an emotion
● Add a call to action that addresses the main business goal of the campaign
● The “Banner” section is often used as the hero but other section types can work as well
Tips:
● Important to have a logo on the top of the page to ease leads orientation
● Highlight the keywords/ message in a different color from the rest of your text
● Uploaded a dedicated image/ video for a mobile view
Goal:
● Share a key message or value prop
● Create emotional reaction
● Create a journey
© Folloze 2023
Supporting Arguments
Goal:
Educate and elaborate on the main message
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Supporting Arguments
How to:
1. Use Columns/ Carousel / Tex-Image sections
2. Ensure digestible content, don't overwhelm with a lot of arguments / text
Tips:
● Maintain proportion of image size and text length throughout the arguments (e.g. between Columns in the Columns section)
● Use images with similar look & feel
● A 4 column setting can be used when there are 3 columns to create an elegant and clean look
● If using several side-by-side sections one after the other, keep S padding between sections and L padding at the very top & bottom of the group of arguments, to make it clear all sections 1 continues section
Goal:
● Educate and elaborate on the main message
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Deep dive using content
Goal:
● Continue to educate the visitors with relevant, educational information
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Deep dive using content
How to:
1. Use 1 or more content sections with relevant content items
2. It is recommended not to overload, up to 8 items (except for content center use case)
Tips:
● Combine a few content sections, each with different number of items in a row
● The top section can show highlights /promoted content and the bottom one supports with additional content
Goal:
● Continue to educate the visitors with relevant, educational information
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Team / Company introduction
Goal:
● Present the people behind the technology and/or the people that the visitor will work with. This section emphasizes the human connection and strengthens the relationship
© Folloze 2023
Team / Company introduction
How to:
● Add personal information and a picture of the team with Columns/ Carousel / Text-Image section
Tips:
● Add CTAs to contact the team (Linkedin links, mailto)
● Add personalization on this section to change the team per industry or account
Goal:
● Present the people behind the technology and/or the people that the visitor will work with. This section emphasizes the human connection and strengthens the relationship
© Folloze 2023
Social Proof
How to:
● Add your customers / partners logos using a Columns or Text-Image sections
Tips:
● Add a link on each logo to a case study or a quote of the customer
Goal:
● Strengthen the key message credibility with social proof
© Folloze 2023
Closure
How to:
1. Use Banner / Columns / Image / Form section (with no images) to state clearly (again) the message with the required action you would like the visitor to take
Goal:
● Repeat the key message and a call to action for the visitors that scroll to the end of the board
Link
Inspiration boards
Link
https://engage.folloze.com/13b8dd https://engage.folloze.com/88c805 https://engage.folloze.com/88c805 https://engage.folloze.com/13b8dd
© Folloze 2023
Thank You!