B2B Marketers Say Personalization is Harder for Them Than for B2C. Are They Right? - Marketing Charts
Personalization remains a strategy that most B2B marketers are interested in pursuing this year. But for many, the simple fact is that personalization is a challenge. A new survey of more than 200 B2B sales and marketing professionals conducted by Folloze reveals that more than half (54%) believe that it’s harder to get personalization right in B2B than in B2C.
