Impact Dashboard Optimization Guide
© 2025 Folloze. ALL RIGHTS RESERVED.
Pro-Tip for Sales Enablement: Share the 'Top Content Items' report with sales biweekly so they know exactly what resonates with prospects before meetings are booked.
Impact Dashboard Optimization Guide
Folloze Engagement Score Breakdown
New: Newly joined
accounts
Lost Interest: Previously
engaged accounts that
have shown a significant
decline in activity, with no
meaningful interactions
in the past 14-30 days.
Initial: Accounts that
have shown interest
(first-time visits, early
engagement)
Growing: Actively
engaged accounts
(viewing content, multiple
stakeholders involved
Active: Accounts with
deeper content
engagement and higher
interactio
Surging: High
engagement with
multiple stakeholders,
deep content exploration,
and high repeat visits
How Do I Reengage Lost Interest Accounts?
Engagement Drop Triggers
No activity for 14 day
Decreased content consumptio
Limited stakeholder involvemen
Reduced page views
Recovery Actions
Deploy new content type
Change channel mi
Update personalizatio
Enable re-engagement campaigns
© 2025 Folloze. ALL RIGHTS RESERVED.
Optimization Actions by Account Engagement Score
New Initial Growing Active Surging
Content Strategy Focus on awareness- driven content— industry trends, thought leadership, and foundational resources.
- Share awareness content
- Deploy industry trends
- Surface thought leadership
- Focus on educational content
- Share industry insights
- Deploy problem/ solution content
- Increase content variety
- Add solution deep- dives
- Enable content downloads
- Deploy late-stage content
- Surface competitive differentiators
- Highlight customer proof points
- Enable direct meeting scheduling
Channel - Utilize display ads and LinkedIn text ads
- Folloze ContentAI on website
- Start display retargeting
- Maintain LinkedIn presence
- Begin email nurturing
- Enable website engagement
- Increase LinkedIn ad frequency
- Deploy email nurture sequences
- Enable LinkedIn retargeting campaigns
Sales Alignment
- Trigger ADR outreach
- Share engagement insights
- Enable sales notifications
Personalization - Align content to buying stage
Implement 5-10% personalization
- Include industry focus
- Implement 10-20% personalization
- Add industry messaging
- Implement 20-30% personalization
- Add role-based messaging
- Surface relevant solutions
- Deep personalization
- Add account-specific messaging
- Include industry proof points
- Surface relevant case studies
© 2025 Folloze. ALL RIGHTS RESERVED.
How Do I Accelerate Accounts Through the Funnel?
From Initial to Growing
Increase content exposur
Deploy industry-specific messagin
Enable basic personalizatio
Track engagement signals
From Growing to Active
Deepen content engagemen
Deploy solution conten
Increase personalization dept
Enable multi-channel approach
From Active to Surging
Maximum personalizatio
Deploy decision conten
Enable sales alignment (BDRs/AEs
Coordinate all channels
Tracking and Optimizing Content Performance
Top Performing Content
Use the Top Content Items widget to
assess which pieces drive the most
engagement. Optimize content strategy
by replicating high-performing formats or
topics.
Engagement Depth
Monitor average time on content and
time per person. Short time on content
could signal a need for more compelling
copy or visuals.
Gap Analysis
Identify underperforming content by
filtering for low engagement or visit
numbers. Fill gaps by introducing fresh,
relevant content based on buyer interests.