© 2025 Folloze. ALL RIGHTS RESERVED.

Google Search Console

Target B2B Benchmarks

CTR: 1.4%

Impressions: 73k

Clicks: 997

Keywords ranked in Top 10: ~29

% Traffic from Organic Search: 36+

Avg Time on Page: 3+ minutes for core conten

Target Account Engagement: 2-3x higher than general traffic

Key Takeaways

Monitor trends over minimum 1-month periods due to search

result volatilit

Consider seasonal factors when analyzing performance

change

Focus on optimizing meta titles and descriptions for better CT

Build topic clusters to establish authority in specific area

Implement schema markup for enhanced SERP features

Pro-Tip: Create Connective Tissue Build internal links from high-ranking pages to account-targeted content and Folloze boards to transfer SEO authority where it matters most. Update these connections quarterly to maintain freshness signals and improve page depth metrics for target accounts.

SEO & Organic Search Optimization Guide

© 2025 Folloze. ALL RIGHTS RESERVED.

SEO Optimizations based on Google Search Trends

Personalized SEO with Folloze

Folloze Identity Model & Web Engager

How It Works:

️ Capture

engagement data from the start of the

buyer journey

️ Build detailed

account insights through continued

interactions

️ Deliver targeted

content based on industry, role, and

behavior

Anonymous to Known:

Progressive Profiling:

Personalization:

Optimization Rules

Audience Optimization:

Implementation Tips

Embed Web Engager on high-traffic

SEO pages to begin capturing visitor

behavio

Use Content AI to dynamically

display relevant content based on

industry signal

Create personalized resource

centers for different segments of

your audience

© 2025 Folloze. ALL RIGHTS RESERVED.

Folloze SEO Best Practices

Top-Performing Elements

1. Strategic URL Structure

Ensure URLs are descriptive and contain relevant keyword

Keep URLs clean and readable rather than using auto-

generated strings

Technical SEO Elements

Add proper meta titles and descriptions that accurately

describe your board's conten

Update Board Metadata in General Settings for audience

friendly OGraph previews and anchor text when linking boards

Identity & Personalization

Strategic CTAs by Journey Stage: Place journey-appropriate

CTAs (awareness: "Learn More", consideration: "See it in

Action", decision: "Book a meeting") throughout your Folloze

boards to increase engagement metrics, which indirectly

boosts SEO through improved user signals

Progressive Identity Capture: Implement progressive profiling

forms that gradually collect visitor information across multiple

touchpoints, enabling personalized content recommendations

while keeping bounce rates low and time-on-page high

First-Party Data Collection: Leverage Folloze's unique identity

model to capture engagement data (content consumption,

topic interests, time spent) for deeper audience insights that

can inform your SEO keyword strategy and content

development.

Personalized SEO with Folloze

Weekly Review

Check engagement metric

Monitor Top Conten

Review User Pattern

Track Account Progress within Journey Stages

Monthly Review

Review SEO Performanc

Analyze Content Gap

Update topics strategy based on trends and inten

Optimize key page

Refine personalization