Blog Series: Personalization for Growth Account Based Marketing (ABM at Scale) with the Folloze ABX Masterclass
Transform B2B marketing performance with scalable, AI-powered personalization. Top go-to-market (GTM) teams are moving beyond generic demand generation by delivering timely, relevant experiences that accelerate pipeline and boost efficiency across every stage. With Folloze, and now powered by Generator Agents, B2B marketers can instantly turn buyer signals into personalized experiences at scale, with no content bottlenecks or dev support required.
But knowing what to do is not the same as knowing how to do it. So, for the first time ever, we're making our industry-leading approach to account-based experience (ABX) available to everyone.
The Folloze ABX Masterclass has courses to help marketers create a new, connected way to get great full-funnel results across all channels. We’ve innovated our own Folloze account-based GTM (ABGTM) model over the past several years, with our customers, and this is the formula that works. You can't get this anywhere else.
For Customers to access the Folloze ABX Masterclass
For Non-Folloze Customers to access the ABX Masterclass
Supercharge your ABGTM operation with this 3-part blog series from our course: Personalization for Growth ABM (ABM at Scale). Learn to deliver targeted messaging at scale that resonates with prospects with Growth ABM. Plus, effectively design buyer experiences with personalization that drive impact.
In our first two blogs of the series, we covered the Growth ABM model and the benefits of using it and eight ways to scale content experiences with Folloze.
Personalization is crucial, but how do you scale it for large campaigns? Let’s close out by building account-based experiences (ABX) with ten best practices for creating scalable personalization rule sets in Folloze, helping you manage content and engage prospects at scale.
Getting Started with Personalization in Folloze's Platform
Here are some important tips for getting started with personalization rule sets in the Folloze Buyer Experience platform. Plus, you can also learn how the platform helps you manage content better.
1. Avoid over specific rules
While crafting personalized content for a single account is effective, it quickly breaks down at scale. When targeting dozens or hundreds of accounts across different journey stages, it's better to define broad rules that can serve multiple segments.
That’s where Folloze Generator Agents shine—automatically generating tailored content variants aligned to buyer stage, persona, or segment. You get scalable precision without the manual effort.

2. Follow the 80/20 rule
Focus on personalization strategies that will have the most significant impact on the largest audience with minimal manual effort. Reserve highly specific rules for high-value accounts like Tier 1.
3. Use data from other platforms
Folloze integrates seamlessly with platforms like 6sense and Demandbase, enabling targeted personalization based on firmographics, buying stage, and intent. Generator and Personalization Agents then turn these signals into tailored content recommendations—automatically and in real time.
4. Tiering benefits
Tiering accounts allows for structured resource allocation, scaled personalization, and a shift from a one-to-many to a more segmented approach.

5. Plan and define rules before implementation
Scalable personalization starts with structure. Use a framework like Folloze’s Personalization Rule Set Template to map out rules, triggers, and content changes—ensuring consistency, speed, and easier approvals. Once your structure is in place, let Generator Agent do the heavy lifting by generating campaign-ready copy tailored to your rules and audience segments.
FREE DOWNLOADABLE RESOURCE: [Personalization Rule Set Template.csv]
6. Prioritize merge fields over domain-level personalization
This reduces the number of individual rules required, enhancing scalability. Folloze offers a variety of merge fields for personalization, including Account Country, Account Domain, Contact Company Name, Contact Email, Contact First Name, Contact Last Name, and more

7. Centralize your content
Managing content at scale requires a single source of truth. Folloze’s Content Center lets you organize, analyze, and serve assets across boards—all in one place. Paired with ContentAI, you can automatically surface the best-performing content for each visitor based on real-time behavior and firmographics, turning your library into a dynamic personalization engine.
8. Content categorization and subcategorization
Organize content into categories and subcategories, similar to arranging books on shelves. This facilitates quicker content section creation and offers greater control over content within the designer. Insert content tagging link once released
9. Saving sections with personalization rules
Easily copy existing rules and apply them to other campaigns to streamline your personalization process by saving sections with their corresponding personalization rules. This eliminates the need to recreate rules for each instance, saving time and effort.
For example, if you have personalized banner images for different industries on one board, you can save the section and reuse it without recreating each rule.
10. Copying personalization rules
This feature speeds up the setup of new boards by allowing you to copy existing rules to other sections or boards. This is useful for applying pre-designed rules to specific campaigns, segments, or use cases5.
By following these best practices and leveraging Folloze's AI-powered platform features—including Generator Agents—you can enhance design productivity, orchestrate scalable personalization in real time, and turn buyer signals into meaningful action and measurable impact.

Free Resources to Get Started with ABX Transformation
Meet the new way to engage your buyers, purposefully and at scale. Discover how to make every interaction count with Folloze’s ABX Masterclass.
While our full masterclass is available to Folloze customers through Folloze Academy, you can still access key insights. Explore snackable excerpts, learn new skills, and dive deeper with our Transform to ABX Webinar Series.