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In B2B, we’re past the era of louder campaigns and generic cadences. Our buyers don’t need more noise; they need relevance, credibility, and timing. That’s why I’m excited to announce Folloze’s partnership with ChoirGTM, aligning the power of Folloze’s buyer experience platform with Choir’s Go-To-Network (GTN) methodology.
This isn’t just another integration or joint program. It’s a bold new standard for how growth happens in modern B2B.
From Go-To-Market to Go-To-Network
To start, watch this comparison of traditional sales approaches and the new network-led way of winning.
At Folloze, we’ve long believed that traditional go-to-market (GTM) motions are broken.
Spray-and-pray automation, static cadences, and surface-level personalization no longer cut it. Today’s buyers move fast, research independently, and expect relevance in every interaction; anything less is ignored.
GTN flips the playbook. Instead of pushing into the market with generic volume, we pull the market toward us by activating trusted networks and delivering personalized experiences that meet buyers where they are. It’s about enabling the buyer to move forward, with confidence, long before a form is ever filled out.
Why This Partnership Matters
Watch this executive discussion on how GTN and Folloze redefine revenue systems through human-first intelligence.
Folloze has always been purpose-built for buyer-first personalization at scale—no-code, AI-assisted, and designed for multithread engagement. But delivering a great experience is only half the equation. To truly scale trust, you also need a motion that activates your network across customers, employees, partners, and investors, into warm, credible paths to revenue.
That’s why this partnership with ChoirGTM is so meaningful. They bring the operational discipline and cross-functional rhythm that turns network activation into a repeatable system. We bring the platform that makes every interaction personal, relevant, and measurable.
In a market where trust is the new currency and buyer experience is the battleground, this combination gives go-to-market teams a new kind of system, one that scales relevance, relationships, and results with speed and precision.
Together, we give GTM teams a complete system:
- Folloze powers the experience layer with personalized hubs, smart content delivery, and analytics that show what resonates, by role, account, and intent.
- ChoirGTM provides the GTN framework which align teams, highlight reachable accounts, and run weekly sprints that improve every seven days.
Henry Bruckstein, Founder & CEO, ChoirGTM, shares “GTN isn’t just a mindset, it’s a motion. It requires trusted intros, credible influence, and buyer-first experiences that make every warm path feel inevitable. That’s why this partnership with Folloze is so powerful: their platform delivers personalized, frictionless journeys at scale, while our framework ensures those journeys happen consistently, cross-functionally, and with measurable impact.”
This is how modern GTM wins: not with cold automation, but with trusted intros, relevant experiences, and measurable outcomes.
GTN in Practice: A Few Plays
Next, hear from Folloze and ChoirGTM on the practical pros and cons of using AI within GTN motions.
Here’s what this looks like in real life:
- Warm-Intro Welcome Rooms: When a partner or customer makes a trusted intro, we respond with a personalized hub complete with ROI snapshots, peer proof, and clear next steps.
- Multithread Tracks: Give Finance, IT, or Legal exactly what they need, and nothing they don’t. Consensus forms faster when every stakeholder sees their value.
- Partner Co-Sell Rooms: Borrow trust and co-create value. Folloze boards make it simple for partners to share joint messaging and CTAs that actually get followed.
And all of this is built for scale. No dev tickets. No custom builds. Just personalized, high-performing journeys that are ready to launch in minutes, not weeks.
Why Now
Today’s buyers don’t want to be sold. They want to learn, share internally, and make decisions based on trust and relevance. GTN meets them there with the relationships that open doors and the experiences that move deals forward.
That’s what this partnership delivers: personalization without the tax, network activation without the noise, and a buyer journey that’s actually built for buyers.
Let’s Make GTN Your Competitive Advantage
This is just the beginning. Together, Folloze and ChoirGTM are launching programs, enablement, and templates that help revenue teams scale GTN fast and win differently.
Let’s turn your relationships into revenue, and your experience into your edge.
Ready to Start?
Whether you're launching GTN for the first time or scaling what's already working, we're here to help. Learn more about Folloze and Choir GTM.
