Today’s savvy and informed B2B buyer controls the entire sales cycle, often without consulting sellers until late in the process. In this new reality, most marketing teams struggle to deliver the timely and targeted programs to ensure that sellers can successfully engage this dynamic B2B buyer.
The Folloze B2B Personalized Marketing Platform transforms account-based marketing playbooks with tailored and micro-targeted experiences. Orchestrated by marketing, this end-to-end process will deliver the personalized campaigns and real-time insights across a recommended set of target accounts to ensure that sellers will successfully book the revenue.
Today’s savvy and informed B2B buyer controls the sales cycle, often without consulting sellers until late in the process. Most marketing teams struggle to deliver the timely and value-based programs and messaging for their sellers to engage the modern B2B buyer.
The Folloze Personalized Marketing Platform transforms account-based marketing playbooks with highly tailored and micro-targeted experiences that drive deep account engagement that fuels revenue growth.
Today’s savvy and informed B2B buyer controls the sales cycle, often without consulting sellers until late in the process. Most marketing teams struggle to deliver the timely and value-based programs and messaging for their sellers to engage the modern B2B buyer.
The Folloze Personalized Marketing Platform transforms account-based marketing playbooks with highly tailored and micro-targeted experiences that drive deep account engagement that fuels revenue growth.
Folloze identifies and prioritizes high-propensity accounts through its Targeting Dashboard. Armed with insight about top targets, sellers can engage buyers with very specific offers for new products or solutions, renewals, up-sells, or to combat competitive threats.
As part of this process, sellers will receive ready-to-go, personalized, and account-specific campaigns to drive pipeline and bookings.
Folloze identifies and prioritizes high-propensity accounts (based on intent, renewal, propensity and competitive data from ABM platforms or in-house data science ) to help sellers prioritize and execute against their target accounts with dynamic insights on changing customer needs.
Provide salespeople with ready-to-go, personalized, account-specific email and experience campaigns right from your CRM to drive sales adoption while gaining unprecedented insight on engagement and high-value content.
Folloze identifies and prioritizes high-propensity accounts (based on intent, renewal, propensity and competitive data from ABM platforms or in-house data science ) to help sellers prioritize and execute against their target accounts with dynamic insights on changing customer needs.
Provide salespeople with ready-to-go, personalized, account-specific email and experience campaigns right from your CRM to drive sales adoption while gaining unprecedented insight on engagement and high-value content.
Building a solid pipeline requires solid account engagement. The Folloze Account Engagement Dashboard presents aggregated engagement data by target accounts, segments, and contacts. These powerful visualizations and insights help both sellers and marketing teams plan and measure the impact and ROI of their account-based marketing programs, and support real-time decision making.
Teams can quickly gauge target account engagement levels for their most valuable customers with aggregated metrics from inbound and outbound programs and customer touch points. Actionable dashboards and recommendations with individual contact details empower sellers to quickly take action and turn engagement into real revenue.
The Folloze Account Engagement Dashboard presents aggregated engagement data by account to deliver new insights that help both sellers and marketing teams measure the impact of their account-based marketing programs.
Quickly gauge target account engagement levels for your most valuable customers with aggregated metrics from inbound and outbound efforts (across all touchpoints—website, digital ad destinations, content, ABM playbooks, and marketing automation), with actionable recommendations and individual contact details and take campaign actions right from the dashboard to quickly turn engagement into revenue.
The Folloze Account Engagement Dashboard presents aggregated engagement data by account to deliver new insights that help both sellers and marketing teams measure the impact of their account-based marketing programs.
Quickly gauge target account engagement levels for your most valuable customers with aggregated metrics from inbound and outbound efforts (across all touchpoints—website, digital ad destinations, content, ABM playbooks, and marketing automation), with actionable recommendations and individual contact details and take campaign actions right from the dashboard to quickly turn engagement into revenue.
As marketing teams deliver micro-targeted campaigns across their target accounts, Folloze closes the loop to help sellers translate marketing interest into the right actions that drive pipeline and revenue by connecting disparate islands of data into a simple, guided sales process.
Save hours with recommended campaign orchestration, intelligent content recommendations and account insights. Deliver the right content at the right time with auto-recommended boards/content, auto-personalization of images, copy and content, automated industry tailoring and more.
As marketing teams deliver micro-targeted campaigns across their target accounts, Folloze closes the loop to help sellers translate marketing interest into the right actions that drive pipeline and revenue by connecting disparate islands of data into a simple, guided sales process.
Save hours with recommended campaign orchestration, intelligent content recommendations and account insights. Deliver the right content at the right time with auto-recommended boards/content, auto-personalization of images, copy and content, automated industry tailoring and more.
As marketing teams deliver micro-targeted campaigns across their target accounts, Folloze closes the loop to help sellers translate marketing interest into the right actions that drive pipeline and revenue by connecting disparate islands of data into a simple, guided sales process.
Save hours with recommended campaign orchestration, intelligent content recommendations and account insights. Deliver the right content at the right time with auto-recommended boards/content, auto-personalization of images, copy and content, automated industry tailoring and more.
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