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Lead by Experience

Lead by Experience

Account-Based Experience (ABX) strategies are the
new table stakes for B2B sales and marketing. Through
personalized digital experiences powered by intelligent content,
deliver deep account engagement across the customer journey.

Learn the secrets to engaging your target accounts by
enrolling in the Folloze ABX Masterclass.

Account-Based Experience (ABX) strategies
are the new table stakes for B2B sales and
marketing.
Through personalized digital experiences
powered by intelligent content, deliver deep
account engagement across the customer
journey.

Learn the secrets to engaging your target
accounts by enrolling in the Folloze ABX
Masterclass.

Account-Based Experience
(ABX) strategies are the
new table stakes for B2B
sales and marketing.
Through personalized
digital experiences powered
by intelligent content,
deliver deep account
engagement across the
customer journey.

Learn the secrets to
engaging your target
accounts by enrolling in the
Folloze ABX Masterclass.

Sign Up for ABX Masterclass
Meet with an ABX expert.

Give your Target Accounts the Experience they Deserve

Give your Target Accounts the Experience they Deserve

Deliver greater impact and ROI from your account-based programs and tech stack

Deliver greater impact
and ROI from your
account-based programs
and tech stack

In a world where B2B customers prefer a personalized experience over price, traditional demand generation and top-of-the-funnel programs generate limited returns. With ABX, marketing and sales teams combine proven account-based best practices with hyper-personalized content and messaging to engage the right buyers at every step of the customer journey. Through this lens, marketing teams are also rationalizing and extending the value of their existing martech stack.

In a world where B2B customers
prefer a personalized experience
over price, traditional demand
generation and top-of-the-funnel
programs generate limited
returns.

With ABX, marketing and
sales teams combine proven
account-based best practices
with hyper-personalized content
and messaging to engage the
right buyers at every step of the
customer journey.

Through this lens, marketing
teams are also rationalizing and
extending the value of their
existing martech stack.

Deliver greater impact and ROI from your account-based programs and tech stack

Create content-driven experiences that earn trust and drive revenue

Create content-driven
experiences that earn
trust and drive revenue

As B2B marketers focus on ABX, content is still king. In fact, content becomes central to building the personalized and deep account experiences and journeys across departments, business units, and individuals. When combined with real-time AI and data-driven insights, companies can leverage their existing content and assets to serve up dynamic new experiences.

As B2B marketers focus on ABX,
content is still king. In fact, content becomes central to
building the personalized and
deep account experiences and
journeys across departments,
business units, and individuals.

When combined with real-time AI
and data-driven insights,
companies can leverage their
existing content and assets to
serve up dynamic new
experiences.

Unlock the growth potential of your intent and customer data

Unlock the growth
potential of your intent
and customer data

Most B2B marketing teams manage an overabundance of customer and third-party intent data yet fail to unlock it true potential. ABX breaks down data silos to personalize every content-powered experience and journey with the right context, relevance and value.  

Most B2B marketing teams
manage an overabundance of
customer and third-party intent
data yet fail to unlock it true
potential. ABX breaks down data
silos to personalize every
content-powered experience and
journey with the right context,
relevance and value.  

Reimagine your virtual events with compelling digital experiences

Reimagine your virtual
events with compelling
digital experiences

With the cancelation of physical events extending into the foreseeable future, B2B marketing teams must rethink their virtual events. With ABX, marketing teams can create compelling and engaging attendee experiences and journeys. When attendees actively engage with the content before, during and after the virtual event, their probability of attending and purchasing increases dramatically.

With the cancelation of physical
events extending into the
foreseeable future, B2B
marketing teams must rethink
their virtual events. With ABX,
marketing teams can create
compelling and engaging
attendee experiences and
journeys.

When attendees actively engage
with the content before, during
and after the virtual event, their
probability of attending and
purchasing increases
dramatically.

Master the new skills for sales and marketing success.
Enroll in the Folloze ABX Masterclass program today.

Master the new skills for sales
and marketing success.
Sign up for the Folloze ABX
Masterclass
program today.

Master the new
skills for sales
and marketing
success.
Sign up for the
Folloze ABX
Masterclass
program today.

Enroll NowSign Up