Folloze for Account-Based Marketing
From ten to tens of thousands of accounts, create and launch hyper-personalized experiences at scale.
Orchestrate campaigns that bring sales into the execution process from the very beginning
Marketing creates the microsites and campaigns. Salespeople are notified and can edit or approve the campaigns that are then automatically executed. When a campaign is executed, it is personalized for both the seller and for the account prospect. The result is a perceived true 1-to-1 engagement with B2B customers, resulting in improved conversions across their entire buying journey.
Engagement is the new insight.
And Folloze can assess buying team / account engagement all the way down to the individual level, and all the way to the set of actions they perform such as number and duration of content views, forwarding or sharing, call-to-action executions, etc. throughout their entire journey. Every single metric we track for you was designed to help ABM teams determine when and where sales should begin to engage.
Drive deeper account engagement
Folloze enables frontline marketers to quickly launch content-powered digital journeys across their target accounts. In only two months, RingCentral built a scalable multi-channel ABM campaign, including integration with ads and SDR outreach,. Their initial program scored 90% account engagement, and 40% C-level engagement.