Folloze for Demand Generation
Drive up to 10X more engagement from your digital campaigns
The endless slog of building microsites and landing pages is over
With Folloze any marketer can launch sophisticated, personalized journeys that let audiences choose what content interests them – no more guessing what they’ll like. Campaigns and programs powered by Folloze are far more engaging and improve Call-to-Action success, meaning higher conversions and warmer pipeline.
Folloze allows sophisticated marketing and sales orchestration plays
Marketing creates the microsites and campaigns. Salespeople are notified and can edit or approve the campaigns that are then automatically executed. When a campaign is executed, it is personalized for both the seller and for the account prospect. The result is a perceived true 1-to-1 engagement with B2B customers, resulting in improved conversions across their entire buying journey.
Folloze takes you way beyond page views, opens and clicks
Enjoy deeper insights that measure serious interest in your offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – all for each and every asset they engage with throughout their entire journey. Every single metric we track for you in the Folloze dashboard was designed to help the Demand Gen team determine exactly when the right time is for sales to engage – and when to hold off.