Folloze:
Empowering you to create impact with every digital touchpoint.

We’re empowering frontline marketers to reimagine buyer engagement in the digital era, with the first and only no-code digital experience platform—purpose-built for today’s needs.

Our Mission

The B2B market has changed significantly in recent years—and we’re leading the frontline revolution. Our turnkey tools and unrivaled insights allow marketers to meet today’s buyers on their terms, and let them guide their own journeys.

That’s how you turn interaction into meaningful engagement, accelerate revenue growth, and build lasting relationships.

Founded by B2B enterprise marketing, sales, and strategy executives who saw an opportunity to change the way sellers engage with buyers, Folloze has already powered over 300k campaigns and $11B in pipeline—and we’re just getting started. We work closely with top B2B brands to ensure our platform helps marketers solve real problems, and deliver real results. Welcome to the new era of B2B account-based buying and selling.

Meet Our Leadership

We’ve brought together top thinkers from across the industry to lead the way forward with expertise, insight, and passion.

Etai Beck

Chief Executive Officer & Co-founder
Etai Beck
Chief Executive Officer & Co-founder

Etai Beck is the Co-Founder and CEO of Folloze, a leading B2B Buyer Experience technology platform.

He has over 20 years of extensive experience in general management, business strategy, product management and marketing, business development, channel and sales enablement, R&D leadership and project management.

Previously, following an acquisition of Kagoor Networks, a pioneer in Unified Communications, Etai served as an executive at Juniper Networks responsible for product management and marketing, and then went on to become the head of strategy office at Juniper Networks’ Campus and Branch division, overseeing a $800M annual revenue at the time.

Etai holds a BSc (Electronics and Computers) degree with honors from the Technion in Israel, and an MBA degree from Tel-Aviv university in Israel.

Etai Beck

On a mission to reshape B2B Buyer Experience
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David Brutman

Chief Product Officer & Co-founder
David Brutman
Chief Product Officer & Co-founder

David Brutman is the Chief Product Officer and Co-founder of Folloze, the leading B2B Buyer Experience platform. David is responsible for Folloze’ product strategy and roadmap to transform B2B GTM teams to deliver on customer-centric strategy and gain unprecedented results and customer engagement.

David is a learner at heart, and an advocate of “engaging by education” rather than “engaging by persuasion,” frequently speaking and writing on the topic. He loves spending time consulting existing and prospective customers and is very keen on outstanding User Experience as a key driver of user happiness and value.

Prior to founding Folloze, David held Product and Marketing leadership roles at SAP and other leading customer-centric organizations, driving products from ideation to market success. 

David Brutman

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Itamar Golan

Vice President, Research & Development
Itamar Golan
Vice President, Research & Development

Itamar Golan has been the VP of R&D at Folloze since January 2021.

As VP of R&D, Itamar leads the R&D strategy and manages the execution of the R&D and Product roadmap, helping Folloze build the only no-code buyer experience platform.

Prior to this role Itamar has been a Senior Fullstack developer and Director of Engineering in Folloze, since 2016. Itamar also was the CTO & Co-founder of b4upay, a startup in the field of e-commerce. Itamar spent 5 years with Intel, as a developer and tech-lead in Intel's Advanced Analytics department, specializing in databases, BI, and machine learning, and designing complex systems.

Itamar is passionate about assembling and leading high-performance teams to create exceptional products that are built on robust software design principles. He takes great pleasure in collaborating with top-tier individuals, to achieve outstanding results.

Itamar Golan

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Maya Orbach

Vice President, People and Culture
Maya Orbach
Vice President, People and Culture

With more than 15 years of experience in people and organizational development, Maya worked with diverse organizations ranging from early-stage startups to large corporations. Maya holds a bachelor’s degree from the Technion - Israel Institute of Technology, and an MBA from Babson College, with a focus on Organizational Behavior. She also spent a short stint doing research and working as a behavioral study manager at the MIT Media Lab, where she explored the intersection of people, their environments, and technology.

She is passionate about Culture and Organizational Behavior particularly in areas of rapid growth, shaping organizational culture, and development of talent. Maya is most excited about developing individuals to become the best versions of themselves at the workplace, and meeting their potential. 

At Folloze, Maya is responsible for Folloze’s company culture development, all aspects of the workforce and talent management, Human Resources, DE&I, hiring as well as Workplaces and internal security.

Maya Orbach

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Adi Aloni

Sr. Vice President of Customer Success
Adi Aloni
Sr. Vice President of Customer Success

As Sr. VP of Customer Success at Folloze, Adi is advancing business growth by ensuring customer outcomes. With a deep understanding of customer needs from her days in B2B marketing, Adi brings a customer-centric approach to every aspect of the business. Her experience in working with both enterprise and mid-market customers has enabled her to develop and execute successful customer success strategies that drive growth, increase revenue, and improve customer satisfaction.

Adi is committed to developing and mentoring her team members, empowering them to deliver exceptional customer experiences. Her consultative and results-oriented approach has earned her the trust and respect of her colleagues and customers alike.

Prior to Folloze, Adi held positions in marketing, industrial engineering and IT. Her varied work experience contributed to a unique perspective on the challenges that customers face.

Adi holds a Bachelor of Science degree in Industrial engineering from Tel Aviv University and an MBA from Santa Clara University.

Adi Aloni

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Mary Gilbert

Chief Marketing Officer
Mary Gilbert
Chief Marketing Officer

As CMO at Folloze, Mary brings more than 20+ years of experience standing up, modernizing, and leading high performing integrated B2B marketing organizations. The early part of her career was spent leading the digital transformation of marketing for organizations like Microsoft, HP, and Cisco on both the brand and agency side of the business through the early introduction of B2B buyer journey alignment.

Mary launched a handful of the earliest ABM programs for companies like Centrify, Microsoft, and Ingram Micro CloudBlue. Harboring a passion for team culture, organizational effectiveness, and digital transformation, Mary brings a unique perspective on the shifts that are needed today to navigate the dynamics of our current markets.

Through her work as founder of Infinite Edge Consulting, Mary combines her expertise transforming marketing organizations, with a team of top marketing talent to help scale ups turn marketing into a value accelerator. Her recent work has significantly increased the valuation of scale ups like 1Password, Envoy, Tebra, Terrain Analytics, and P3 Health Systems.

Mary Gilbert

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Stefan Burak

Vice President of Sales
Stefan Burak
Vice President of Sales

Stefan leads the sales team at Folloze and has over twenty years of experience building high performing sales teams in organizations selling transformational customer facing technologies. Stefan previously held sales and sales leadership positions at InsideView, CWR Mobility, Microsoft, Sage and Frontrange Solutions. 

At each of these companies, Stefan developed a strong reputation for driving sales and delivering results and building strong relationships with customers and partners. Stefan is passionate about building go-to-market strategies, data driven decision making, deal strategy and coaching and mentoring sales professionals.

Stefan holds a Bachelor of Business Administration from University of Massachusetts Amherst and an MBA from San Francisco State University.

Stefan Burak

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Jason Mefford

Vice President of Planning & Programs
Jason Mefford
Vice President of Planning & Programs

As VP of Planning and Programs at Folloze, Jason is responsible for overseeing the company's planning processes, including forecasting, enablement and strategic planning. He is committed to driving growth and profitability for the company, and to ensuring that Folloze continues to be a leader in our space.

Jason brings more than 20+ years of experience in scaling sales and service teams with a focus on operational excellence.  Prior to joining Folloze, Jason was the Sr. VP of Revenue Operations at Sangoma which is a leading global Communications as a Service (CaaS) provider.  At Sangoma he led cross-functional teams in the development and execution of strategic initiatives focused on improving efficiencies and maximizing revenue.

Jason holds a Bachelor of Business Administration degree with honors from Faulkner University.

Jason Mefford

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Board of Directors

Brian Gentile

Chairman

Yash Hemaraj

Partner, BGV

Sherman Chu

Founder & Managing Partner, Grayhawk

Gary Little

Co-Founder & General Partner, Canvas

Neeraj Gupta

Co-Founder & General Partner, Cervin Ventures

Join Our Team

Want to work somewhere you can make a real impact? We’re always looking for talented and dedicated professionals to join our team. We pride ourselves on fostering a culture where everyone is valued, and everyone succeeds. Find out why Folloze is a great place to grow your career.

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