Access Now

Demand and Account-Based Marketing:
Planning Assumptions 2021

In 2020, the best-laid marketing plans went awry when the global pandemic hit. With our feet firmly planted in 2021, critical assumptions must be in place before growth-oriented strategies can be executed.

Forrester SiriusDecisions lays out six key assumptions for demand generation and ABM experts in this brief (link), including:

  • Assumption #1: Adopt Buying Group Metrics to Avoid Becoming Irrelevant
  • Assumption #2: Buying Signals Are Everywhere — Stop Ignoring Them and Start Acting on Them
  • Assumption 3#: Expect ABM and Demand Infrastructure to Converge and Disrupt the Status Quo