Free Tool

The ABM playbook.
Minus the 50-page PDF.

Answer a few questions about your team, tiers, and stack. Get back a tailored 12-month plan your GTM team can run on Monday. Three minutes, zero filler.

Build My Playbook → See what's inside ↓
The Problem

Most ABM playbooks don't survive first contact.

Most ABM playbooks are someone else's strategy, printed in your colors. They assume you have a 20-person team, a nine-figure budget, and a Demand Gen org that runs on rails. Yours probably doesn't.

The playbook generator builds around what you actually have: the size of your team, the tiers you're targeting, the tools already in your stack, and the segments where your pipeline actually lives. In three minutes, you get back a plan built on Folloze's ABX framework, the same one we've refined across 10+ years of enterprise deployments with teams like Workday, WatchGuard, and UiPath.

It's not a template. It's your playbook.

The Framework

Built on the ABX framework.

ABM got us here. ABX, account-based experience, is what comes next: a coordinated GTM motion that replaces batch-and-blast with personalized buyer journeys at every tier.

01

Alignment

Your GTM team, running the same play.

Marketing, sales, ADRs, and ops working from one plan with clear ownership. No more "who sends the follow-up" debates, no more handoffs that drop leads on the floor.

02

Experiences

Buyer journeys that actually feel like journeys.

Personalized destinations for every tier and segment, from 1:many nurture to 1:1 executive programs. Not landing pages. Not PDFs. Real experiences your buyers want to spend time in.

03

Engagement

Precision plays, triggered by what buyers are actually doing.

Intent signals, account research, and content engagement data routed to the right play at the right time. Replaces the quarterly campaign calendar with a living system.

04

Signals

First-party and third-party intent data that drives your next move.

From 6sense account surges to content engagement to ADR conversations, every signal turns into a prioritized next step. Your team stops guessing where to spend time.

What's Inside

Three sections. Zero filler.

Every playbook is custom to your answers. Three meaty sections your team can actually run with, not a table of contents for a PDF nobody reads.

01

Your Playbook Blueprint

Your ABM architecture, account tiering model, pipeline projections, and measurement framework. The strategic foundation your whole program runs on, sized to your team and your target list.

02

Specific Campaign Plays

1:Many and 1:Few plays with triggers, channels, tactics, and success criteria. From lookalike campaigns and intent-driven advertising to SDR handoffs and opportunity auto-creation, mapped to your stack.

03

12-Month Roadmap & Timeline

A phased execution plan: Crawl, Walk, Run. Month-by-month activities, quarterly optimization loops, and a Week 1 checklist so your team knows exactly what to do on Monday.

Three minutes. One playbook. Your team.

Works for teams of two or twenty. No credit card, no sales call required. We'll email the finished playbook so you can share it, edit it, and run it.

Build My Playbook → Delivered to your inbox within 60 seconds of finishing.
Keep Going

More from the ABX library.

Go deeper on the framework behind your playbook, see it in action, and explore the platform that powers the plays.

Customer Stories

See how enterprise teams run ABX with Folloze

Real GTM teams using the same framework behind your playbook to move from static campaigns to personalized buyer journeys that drive pipeline.

Browse customer stories → Guide

The Folloze ABX Masterclass

The full framework behind every playbook: how to build an account-based experience motion that unites your GTM team around the buyer.

Start the masterclass → Platform

See how Folloze powers the plays in your playbook

Personalized boards, intent signals, account analytics, and content orchestration. Everything your generated playbook recommends, in one platform.

Explore the platform →
Questions

Things people ask before they build.

Short answers to the questions we hear most. If you have one we missed, hit us up.

What's the difference between ABM and ABX? +
ABM (account-based marketing) focuses marketing resources on a defined set of target accounts. ABX (account-based experience) extends that same account focus across the full GTM team: marketing, sales, ADRs, CS, and ops. It centers strategy on the buyer's experience instead of the seller's funnel. ABX is what most teams mean when they say "ABM 2.0."
How long does it take to generate a playbook? +
About three minutes. You'll answer a short set of questions about your team, segments, tiers, and tech stack. The finished playbook is delivered to your inbox within 60 seconds of finishing.
Do I need to be a Folloze customer to use this? +
No. The generator is free and open to anyone. The framework applies whether you use Folloze or not, though obviously we think the playbook runs better on our platform.
Who is this for? +
Marketers running or building an ABM program: Field and ABM marketers, GTM engineers, Heads of Demand Gen, and CMOs looking for a starting point or a refresh. Works for teams of two all the way up to enterprise orgs with 20-person marketing teams.
What inputs does the generator ask for? +
Company info, team size, target segments, account tiers, average deal size, sales cycle, and the tools currently in your stack. Nothing sensitive, no credit card, no forced demo booking.
Can I share or edit the playbook after I generate it? +
Yes. The playbook is delivered in a shareable format your whole team can review, edit, and run from. Share it in Slack, drop it into a doc, or turn it into your next quarterly plan.
How is this different from a generic ABM template? +
Templates give everyone the same playbook. This generator takes your specific inputs and builds a plan around them, so a 3-person team targeting mid-market gets a different playbook than a 15-person team running enterprise 1:1. It's built on Folloze's ABX framework, refined across 10+ years of enterprise deployments with teams like Workday, WatchGuard, and UiPath.