With Folloze any marketer can launch sophisticated,
personalized journeys that let audiences choose what
content interests them - no more guessing what they’ll like.
Campaigns and programs powered by Folloze are far more
engaging and improve Call-to-Action success, meaning
higher conversions and warmer pipeline.
Launch sophisticated, personalized journeys allowing audiences to choose the content that interests them.
Remove the guesswork and improve CTA success, leading to higher conversions and warmer pipeline.
Allows deep personalization for prospects or customers however they might engage, including ABM, nurture, events, customer marketing, sales engagement, or partners
Marketing creates the microsites and campaigns. Salespeople
are notified and can edit or approve the campaigns that are
then automatically executed. When a campaign is executed,
it is personalized for both the seller and for the account
prospect. The result is a perceived true 1-to-1 engagement
with B2B customers, resulting in improved conversions across
their entire buying journey.
Marketing creates the microsites and campaigns. Salespeople are notified and can edit or approve the campaigns that are then automatically executed. When a campaign is executed, it is personalized for both the seller and for the account prospect. The result is a perceived true 1-to-1 engagement with B2B customers, resulting in improved conversions across their entire buying journey.
Execute sophisticated marketing and sales orchestration plays, in which salespeople deliver customized content via a marketing managed library. The result is a perceived 1-to-1 engagement with B2B customers, resulting in improved conversions across their entire buying journey.
Enjoy deeper insights that measure serious interest in your
offerings, such as number and duration of content views,
forwarding or sharing, call-to-action executions, which ones they
share with colleagues - all for each and every asset they engage
with throughout their entire journey. Every single metric we
track for you in the Folloze dashboard was designed to help the
Demand Gen team determine exactly when the right time is for
sales to engage - and when to hold off.
Enjoy deeper insights that measure serious interest in your offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues - all for each and every asset they engage with throughout their entire journey. Every single metric we track for you in the Folloze dashboard was designed to help the Demand Gen team determine exactly when the right time is for sales to engage - and when to hold off.
Uncover deeper insights that measure serious interest in your offerings. Every single metric tracked – number/duration of content views, forwarding/sharing, or CTA completions, etc. – is designed to help determine exactly when the right time is for sales to engage.
Don’t worry about trying to get your marketing automation platform
to deliver account-based experiences at scale. We’ve got this. Folloze
was built from the ground up with ABM in mind.
Now you can do what you’ve always wanted to: Deliver complete,
hyper-personalized account-based experiences at scale, whether
it’s 1:1, 1:few, or 1:many.
Folloze enables any ABMer to easily launch content journeys that
amplify your company’s unique offerings and customer benefits in a
way that aligns with each of your target accounts - and makes them
want to engage with you. RingCentral, for example, built a scaled,
fully multi-channel, ABM campaign, including integration with ads
and outreach, in only two months. Soup to nuts. Seriously. Their
initial program scored 90% account engagement, and 40% C-level
engagement.
Folloze was built from the ground up with ABM in mind.
Now you can reach your goals of delivering complete, hyper-personalized account-based experiences at scale, whether it’s 1:1, 1: few, or 1: many. Easily launch content journeys that amplify your unique offerings and value proposition, aligns with each of your target accounts and piques their interest.
Don’t worry about trying to get your marketing automation platform to deliver account-based experiences at scale. We’ve got this. Folloze was built from the ground up with ABM in mind.
Now you can do what you’ve always wanted to: Deliver complete, hyper-personalized account-based experiences at scale, whether it’s 1:1, 1:few, or 1:many.
Folloze enables any ABMer to easily launch content journeys that amplify your company’s unique offerings and customer benefits in a way that aligns with each of your target accounts - and makes them want to engage with you. RingCentral, for example, built a scaled, fully multi-channel, ABM campaign, including integration with ads and outreach, in only two months. Soup to nuts. Seriously. Their initial program scored 90% account engagement, and 40% C-level engagement.
Marketing creates the microsites and campaigns. Salespeople
are notified and can edit or approve the campaigns that are
then automatically executed. When a campaign is executed, it is
personalized for both the seller and for the account prospect. The
result is a perceived true 1-to-1 engagement with B2B customers,
resulting in improved conversions across their entire buying
journey.
ABM demands extremely tight marketing and sales collaboration, and with Folloze, you can orchestrate campaigns that bring sales into the execution process early on. Marketing creates an asset, then sales is notified, they edit/approve, and next the campaign is launched automatically. Personalized for both the seller and prospect, this Send on Behalf technique empowers both teams to focus on what they do best while providing the best engagement experience for customers.
Marketing creates the microsites and campaigns. Salespeople are notified and can edit
or approve the campaigns that are then automatically executed.
When a campaign is executed, it is personalized for both the seller and for the account
prospect. The result is a perceived true 1-to-1 engagement with B2B customers, resulting in improved conversions across their entire buying journey.
And Folloze can assess buying team / account engagement
all the way down to the individual level, and all the way to the
set of actions they perform such as number and duration of
content views, forwarding or sharing, call-to-action executions,
etc. throughout their entire journey. Every single metric we
track for you was designed to help ABM teams determine
when and where sales should begin to engage.
Folloze can also help assess a buying team’s engagement all the way down to the individual level, based on a set of actions or behaviors performed throughout the buying journey. Every single metric tracked is designed to help teams determine when and where sales should begin to engage.
And Folloze can assess buying team / account engagement all the way down to the
individual level, and all the way to the set of actions they perform such as number and
duration of content views, forwarding or sharing, call-to-action executions, etc. throughout their entire journey. Every single metric we track for you was designed to help ABM teams determine when and where sales should begin to engage.
Remember when Marketing’s primary role in events was booking the booth and driving registrations?
With Folloze, you can now do so much more. Of course we help you bring more people but, more importantly, we
let you create more and deeper connections between attendees and your salespeople at the events because the
invitation is inherently very personal (a “meet me there” from a real, honest-to-goodness individual).
The results? More meetings, more business conversations, far better business outcomes. AKA better ROI.
Remember when Marketing’s primary role in events was
booking the booth and driving registrations?
With Folloze, you can now do so much more.
Of course we help you bring more people but, more importantly,
we let you create more and deeper connections between
attendees and your salespeople at the events
because the invitation is inherently very personal
(a “meet me there” from a real, honest-to-goodness individual).
The results? More meetings, more business conversations,
far better business outcomes. AKA better ROI.
Go beyond solely booking booth visits and driving
session registrations. With Folloze, you can now also
create deeper connections between attendees
and your salespeople through events.
The result? More meetings, better business conversations,
and far greater outcomes. AKA improved ROI.
In just minutes, launch an entire pre-event journey that turns each of your invited guests into enthusiastic attendees. In addition to the agenda, include previews of key presentations, product papers, demo highlights and tailored messages from presenters that are dynamically personalized for each and every invitee.
The sophisticated orchestration plays enabled by Folloze turn your entire team, from sales to the C-Suite, into event ambassadors: Marketing creates the event microsites and campaigns. The others are notified and can edit or approve the campaigns that are then automatically executed. When a campaign is executed, It is deeply personalized and the result is a perceived true 1-to-1 engagement
with B2B customers. Click Send and then sit back and watch opens, clicks and registrations soar.
The result? Far more event participation and many more business meetings scheduled.
In just minutes, launch an entire pre-event journey that turns each of your invited guests int enthusiastic attendees. In addition to the agenda, including previews of key presentations, product papers, demo highlights and tailored messages from presenters that are dynamically personalized for each and every invitee. This sophisticated orchestration play, enabled by Folloze, turns your entire team into event ambassadors.
The result? Increased event participation, leading to many more booked business meetings.
In just minutes, launch an entire pre-event journey that turns each of your invited guests into enthusiastic attendees. In addition to the agenda, include previews of key presentations, product papers, demo highlights and tailored messages from presenters that are dynamically personalized for each and every invitee.
The sophisticated orchestration plays enabled by Folloze turn your entire team, from sales to the C-Suite, into event ambassadors: Marketing creates the event microsites and campaigns.
The others are notified and can edit or approve the campaigns that are then automatically executed. When a campaign is executed, It is deeply personalized and the result is a perceived true 1-to-1 engagement with B2B customers. Click Send and then sit back and watch opens, clicks and registrations soar.
The result? Far more event participation and many more business meetings scheduled.
With your attendees warmed up and ready to attend your event, it’s time to use Folloze to launch real-time, in-event, personalized experiences. Include recommendations on relevant sessions, tailored digital brochures, and even suggestions on when to meet members of your team for Happy Hour.
With Folloze you can finally say goodbye to untrackable print collateral and easy-to-lose thumbdrives.
With your attendees warmed up and ready to attend your event, next use Folloze to launch real-time, in-event, personalized experiences. Include recommendations on relevant sessions, tailored digital brochures, and even suggestions on when to meet members of your team for Happy Hour. With Folloze, you can finally say goodbye to untrackable print collateral and easy-to-lose thumbdrives.
With your attendees warmed up and ready to attend your event, it’s time to use Folloze to launch real-time, in-event, personalized experiences.
Include recommendations on relevant sessions, tailored digital brochures,
and even suggestions on when to meet members of your team for Happy Hour.
With Folloze you can finally say goodbye to untrackable print collateral
and easy-to-lose thumbdrives.
The event is over. It’s time to amp up the
journey beyond the humdrum thank you
email and link to a video. Instead, maximize your event ROI by using Folloze to package and deliver a content “look-back” from keynote highlights to solution demos, even picture montages and video footage - all personalized to each attendee. It worked for Cisco - they’ve experienced 50% followup - seriously - after Folloze-powered events.
Check out the dashboard to see engagement results to help you segment the leads you’ve generated. Easily divine who is truly interested in continuing the conversation versus those who just dropped by for the swag.
And Folloze is really easy to set up and
helps you get far more out of your existing martech stack. Seriously.
With the event over, maximize your event ROI by using Folloze to package and deliver a content “look-back.” From keynote highlights to solution demos, even picture montages and video footage, personalize them for each attendee.
Then check out the dashboard to see engagement results to help you segment the leads you’ve generated.
Easily determine who is truly interested versus those who just dropped by for the free swag.
The event is over. It’s time to amp up the journey beyond the humdrum thank you email and link to a video. Instead, maximize your event ROI by using Folloze to package and deliver a content “look-back” from keynote highlights to solution demos, even picture montages and video footage - all personalized to each attendee. It worked for Cisco - they’ve experienced 50% followup - seriously - after Folloze-powered events.
Check out the dashboard to see engagement results to help you segment the leads you’ve generated. Easily divine who is truly interested in continuing the conversation versus those who just dropped by for the swag.
And Folloze is really easy to set up and helps you get far more out of your existing martech stack. Seriously.
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