Make Marketing Sales’ hero
Sharing highly valuable and relevant content with prospects and customers is a good use of Sales’ time. Searching for that content in a sea of oﬀerings, and ﬁguring out how to get it in customers’ hands, is not. That’s why Folloze lets Marketing build “content journeys” for Sales that are solution-centric and automatically personalized for each prospect. Sales can then share these with prospects directly from Salesforce or Outlook, maximizing the value provided to customers, while minimizing the amount of time Sales spend providing it.
Offer a powerful internal resource center as a Salesforce tab
Like buyers, Salespeople today are intensely self-served and want to do their own research – make that easy and you’ll boost their knowledge and increase their success. Instead of the traditional approach of forcing Sales to search dozens of locations for content, or throwing content at them and hoping they understand or use it, Folloze lets you build a highly engaging, dynamic internal resource center that is automatically personalized to each salesperson, provides exactly the content they need, and is logically structured for simple perusing and research. Moreover, you can use the resource center to launch internal Sales education “campaigns,” and to deeply understand and improve what content Sales is engaging with, number and duration of content views, forwarding or sharing, etc.
ABM demands extremely tight marketing
sales collaboration. With Folloze, you can orchestrate campaigns that bring sales into the execution process from the very beginning. Marketing creates the microsites and campaigns. Salespeople are notiﬁed and can edit or approve the campaigns that are then automatically executed. When a campaign is executed, It is personalized for both the seller and for the account prospect. The result is a perceived true 1-to-1 engagement with B2B customers, resulting in improved engagement across their entire buying journey.
Engagement is the new insight
And Folloze can assess buying team / account engagement all the way down to the individual level, and all the way to the set of actions they perform such as number and duration of content views, forwarding or sharing, call-to-action executions, etc. throughout their entire journey. Every single metric we track for you was designed to help ABM teams determine when and where sales should begin to engage.
And Folloze is really easy to set up and helps you get far more out of your existing martech stack. Seriously.View Case Study
We Play Well With Others
Did we mention? Folloze is really easy to set up and helps you get far more out of your existing martech stack.