DemandGen Report: What's Working in Digital Experiences

The best way to connect with buyers and prospects is to meet them where they are: And in 2023, that means online. In a world that’s growing more digitized by the day — Gartner research found that 80% of B2B sales interactions will occur in digital channels by 2025 — practitioners need to evolve their online marketing strategies to keep up with buyers’ needs, preferences and expectations.