What do private banking services, electrodes, surgical kits, telecom expense management services, marketing automation software, and HR software have in common? I have sold them all.
Even though my selling experiences have been varied, one common challenge has been there throughout. That challenge is reaching my prospects and customers with the right content at the right time during the sales process.
The first time I saw the Folloze Engagement Platform, I knew immediately that this is what I needed all along. It is uniquely built to address many of the challenges marketers and sellers both face when it comes to what is now commonly known as the practice of “Account Based Marketing” (ABM).
ABM is a precision tool for maximizing revenue opportunities by building relationships with the top tier of buyers, where every interaction counts.
Sales and marketing have to work hand-in-hand for ABM to be productive. Content created and managed by marketers has to make it into the hands of the sellers – seamlessly and without delay. Never before has there been a good way to make this a reality in a way that gives sales the power to say when to send the content, what to send, and who should receive it inside the buyer’s organization.
Folloze delivers the tools and the data to bring sales and marketing into alignment, as they should be.
In today’s very noisy world, it’s harder than ever for sellers like me to break through, even if you are in an active sales process and you have a relationship with the customer or prospect. Folloze allows me to not only choose what to send and to whom, but it also allows me to personalize the content in a way that is intriguing, unique, and attention grabbing. I did a double take the first time I saw a Folloze content board (it’s kind of like a calling card and a landing page all wrapped into one). It was beautiful and different. Or, as our CEO likes to say, we provide “delicious content”.
But wait, there’s more. Folloze also gives the seller more insight than what they would typically get from their marketing automation and e-mail tracking sales tools. Folloze provides the seller with detailed information about each content item that was viewed, when it was viewed, and how much time they spent viewing the content.
I joined Folloze because it is revolutionary. Our platform gives sales more control and visibility over what is sent and to whom, all while leaving marketers in control of what they do best…creating great content. What could be better?