As the sun sets on a chaotic 2020, B2B marketers are eagerly looking ahead to a fresh start in 2021. In a few short months, the fallout from COVID-19 has accelerated digital transformation for every B2B company while exposing significant gaps in the core revenue engine led by marketing teams.
In 2021, progress, not perfection will win the day. With tight budgets and timelines, marketing teams must be pragmatic and focus their efforts on bolstering the handful of account-based playbooks and marketing programs that will deliver the greatest account engagement and revenue impact and empower marketing and sales teams to #GetItDoneIn2021.
In this first of a two part blog series about 2021 growth planning, let’s first take stock and highlight some key learnings from this past year. As Folloze helped customers navigate an uncertain marketplace, we identified four recurring themes and challenges:
In part two of this blog series, I’ll discuss some best practices and practical playbooks to help you supercharge your 2021 ABM and growth programs. Meanwhile, I invite you to sign up for two educational webcasts that Folloze is hosting with Forrester and the Demand Gen Report.
For every B2B marketing team, the events of 2020 have accelerated digital transformation and exposed significant execution gaps across ABM and other revenue-generating programs. In 2021, progress, not perfection will win the day. With tight budgets and timelines, marketing teams must be pragmatic and focus their efforts on bolstering the handful of account-based programs that will deliver the greatest account engagement and revenue impact in 2021.
Join Folloze and Laura Ramos, VP and Principal Analyst from Forrester for an informative webcast where we will share practical guidance for quickly evolving the performance of core account-based programs. Learn how top B2B brands such as Cisco, RingCentral, ServiceNow, Autodesk, and others plan to translate engagement into revenue and #GetItDoneIn2021.
Tuesday November 17, 2020
10:00 am PDT | 1:00 pm EDT
This past year has tested the resolve of every B2B marketing leader and practitioner. In a few short months, the global pandemic has accelerated a decade worth of digital transformation for every B2B vendor and exposed significant digital and account-based marketing deficiencies. To succeed in 2021, marketing teams have zero margin for error and must shore up their growth engines.
Join Folloze and a Fortune 1000 brand as they help build your 2021 New Year’s resolutions list to boost your ABM and growth programs for a post-COVID-19 marketplace.
Thursday November 19, 2020
10:00 am PDT | 1:00 pm EDT