What a blast to have the Microsoft US leader of social selling, Susana Landeira, share case studies with a large audience at the B2B Marketing Exchange in Arizona. See her presentation with Folloze CEO, Etai Beck.
Susana provided an overview of the Microsoft’s end-to-end customer nurture experience, and discussed how Folloze empowers field marketing and sales teams to uplevel their customer’s experience and generate high engagement. Susana shared that seller adoption grew by over 800% over the first 6 months, which plays a significant role in creating sales wins. The 3 sales wins enabled with Folloze:
1. Account expansion
2. One-day territory campaign
3. Deal turn-around
The presentation has plenty of statistics to back up her mission, and she touched upon several use cases with Microsoft and Folloze. Use cases include, and are not limited to: solution selling, account development, sales campaigns, opportunity dashboards, partner enablement and social selling.
Across the board (no pun intended), engagement has been increased by 39%.
Her decades of marketing experience truly helped support the process we’re currently pioneering with Microsoft.
Folloze enables ABM at scale, with a new way of collaboration between Marketing to Sales. Marketing people can create rich content boards, and salespeople can deliver them for specific situation or goals. It expands the power of marketing to the field and creates a force multiplier.
One of Microsoft’s large enterprise account executives mentioned, “the customer loved the targeted board, it was a key driver in the purchasing decision”. The Folloze platform is key towards successful ABM strategy at scale.
Big thanks again to Susana for sharing her stories in Arizona this week. We had a blast even though we didn’t have time to take advantage of the Scottsdale golf courses. Until next time, we say thank you!
Interested in hearing more about the Microsoft deployment with Folloze? We’d love to share. Learn more, and get in touch with us.