In the absence of physical events, how can B2B marketing teams close the gap and deliver on their revenue goals?
March 20, 2020 | 9am - 10am PDT
In the wake of the coronavirus pandemic, we’ve seen an unprecedented global cancelation of corporate events and conferences. In response, marketing teams have quickly pivoted and moved their events to virtual and live-streaming venues using digital conferencing platforms such as Zoom or Go-to-Meeting.
Physical events and conferences have always been a critical part of the B2B marketing mix. By their very nature, events create one-to-one personal experiences that condense the customer journey. At the same time, in-person events generate the momentum to accelerate and push opportunities over the finish line.
As B2B marketers adapt to the new coronavirus realities, closing a successful Q1 is creating a new sense of urgency.
To support our B2B marketing community and facilitate the sharing of ideas and solutions, Folloze will host an open-forum discussion workshop with like-minded marketers. Given the current market landscape, how can marketers maintain a robust Q1/Q2 pipeline? How can virtual events close the revenue gap? How can we activate and empower our sales teams and drive engagement with customers?
The webcast will share best practices and key learnings, including an open discussion with participants. We hope to see you this Friday.
Date: Friday March 20, 2020
Time: 9am-10am PDT
RSVP: Click here to sign up