Six months ago, we came together as a team at Folloze and re-posed ourselves a very important question: “What should the future of B2B customer engagement look like?”
This fundamental question has been the driving force behind Folloze’s determination in enabling the most engaging enterprise buying experience – specifically between sellers and buyers – that is consultative and education-driven.
To better answer this question, however, we recently conducted a research survey of over 25 companies across multiple different personas and use cases . After months of combing through the responses and data, we are proud to share that the results of this research have been translated into new Folloze engagement strategies, product wireframes, interactions and designs. And today, we are excited to reveal the new product designs with our latest release, “The New Folloze Experience.”
The updated user interface and additional engagement capabilities of the Folloze New Experience allow our customers to deliver an even more engaging, modern and personal account-based digital experience across the vendor-customer buying journey. From leveraging content boards as ad campaign destinations, to marketing-led seller communications, the new experience supports these use cases, while also maintaining and/or strengthening a salespersons’ integrity as a trusted advisor.
Below are some of the highlights of our newest release:
We hope you are as excited about our new advancements in B2B customer account engagements as we are. To learn more about our latest release, register for our upcoming webinar Introducing The New Folloze Experience.