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Introducing the New Folloze Experience

David Brutman
,
August 20, 2018

Six months ago, we came together as a team at Folloze and re-posed ourselves a very important question: “What should the future of B2B customer engagement look like?”

This fundamental question has been the driving force behind Folloze’s determination in enabling the most engaging enterprise buying experience – specifically between sellers and buyers – that is consultative and education-driven.

To better answer this question, however, we recently conducted a research survey of over 25 companies across multiple different personas and use cases . After months of combing through the responses and data, we are proud to share that the results of this research have been translated into new Folloze engagement strategies, product wireframes, interactions and designs. And today, we are excited to reveal the new product designs with our latest release, “The New Folloze Experience.”

The updated user interface and additional engagement capabilities of the Folloze New Experience allow our customers to deliver an even more engaging, modern and personal account-based digital experience across the vendor-customer buying journey. From leveraging content boards as ad campaign destinations, to marketing-led seller communications, the new experience supports these use cases, while also maintaining and/or strengthening a salespersons’ integrity as a trusted advisor.

Here's a Sneak Peek!


Below are some of the highlights of our newest release:

  • Heightened Design – consumer-level design with flat design patterns and interactive approaches to entice the end-user to consume more content and engage with the seller.
  • Enhanced Layout – new layout provides the flexibility to implement a content board with information curated to the board that supports a field campaign. The improved layout creates an enhanced journey for the end user and allows for better storytelling.
  • Enriched Seller Card – with the salesperson as a major component in creating direct relationship with the prospect, we have redesigned the Seller Card experience so that it’s kept prominent, but not intruding. For example, messages may now read “if you have a question, I am here to help you.”
  • Bonus Content Real-estate – an all-new section allowing for additional messaging and a content call-to-action area to promote specific assets or actions.
  • Superior Personalization – high-performing, all-new technology that enables real-time responses and generates account specific or lead specific experiences. Think “personalization on steroids”.
Check out the new and improved item viewer

We hope you are as excited about our new advancements in B2B customer account engagements as we are. To learn more about our latest release, register for our upcoming webinar Introducing The New Folloze Experience.