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Folloze Delivers Account-Based Marketing in a Box with ABM Now

Launch ABM Campaigns in a Matter of Days with Precision Personalization, Encouraging “Binge” Consumption

Carlyn Manly
,
September 10, 2019

With Account-Based Marketing (ABM) now becoming standard practice in many of today’s largest enterprises and the general dialogue shifting from “should we?” to “just how fast can we?” – ABM has proven itself an indispensable strategy for modern engagement. While it’s true that its benefits have been realized by loyal practitioners, many would argue that putting in place a new ABM approach is a daunting task that is easier said than done.

At Folloze, we recognize that this method of getting the right content to the right buyer persona at the right time can also be highly labor-intensive, too static, and near impossible to scale. That’s why today, we are extremely excited to share with you the release of Folloze ABM Now.  

Comprised of a bundle of key Folloze platform features, ABM Now is a turnkey solution that lets any organization, of any size, immediately realize the benefits of ABM via its powerful multi-channel precision personalization. The cost-effective ABM “kit” comes out of the box with everything you need to quickly execute highly engaging multi-channel ABM motions across both inbound and outbound tactics. By including all of the core capabilities necessary to launch campaigns in a matter of minutes that actually matter to customers, it not only dramatically boosts engagement rates, but it also helps to position organizations as a trusted partner throughout the buyer journey.

The core features and benefits of the new Folloze “ABM Now” packaged solution include:

  • Precision Personalized Content Experience – draws people to your brand by revealing a dynamically personalized content experience that meets prospects where they are. Encourages ‘bingeable’ content consumption, as each customer receives and interacts with messaging, imagery and assets that have been dynamically hyper-personalized.
  • 100% SaaS Solution – designed for rapid, frictionless deployment, empowers any marketer to swiftly launch campaigns directly from anyone within the organization, from sales to marketing to the C-Suite. As a result, it provides immediate ABM agility, with inherent scalability and integration options to grow as you grow.
  • Out of the Box with Native Personalization Data – leverages essential data capabilities to automatically identify both known and unknown users to drive personalized experiences. Native personalization requires no additional sourcing of firmographic/account data.
  • Powered by Precision Marketing Platform – integrates as much or as little as necessary into existing MarTech stack and can scale easily to match business needs. Seamlessly integrates with Marketo, Eloqua, Salesforce and other leading sales and marketing solutions.

With more and more organizations shifting their mindsets from questioning the validity of ABM, to making it a staple in their go-to-market efforts, those that capitalize on the power of ABM Now are certain to gain a competitive edge – and without the typical high costs and complexity. It is the quickest, easiest and most economical first step in reaching your target accounts faster and inspiring them to want to engage at every stage of their journey.  

For more details and to start executing account-based marketing quickly and at scale book your ABM Now consultation with one of our engagement experts.