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Extending the Reach of ABM Sales Platform

Etai Beck
,
September 30, 2016

This is a very special day for Folloze as we announce our Series A funding, read the full press release here.

As we reflect back on the path we’ve gone through, I’d like to say thank you. Thank you to our customers that have taken the Account Based Marketing route with us. Thank you to the investors from Canvas Ventures, NEA, Cervin Ventures and TriplePoint Ventures, and thank you to Folloze team that has made this possible.

“The rate at which Folloze is being adopted by the largest and most sophisticated global enterprise sales organizations is truly impressive…” said Gary Little, Partner at Canvas Ventures. It gives us great satisfaction to work with such companies and help them through their transformation.  

We have big plans for the company to continue pioneering down the Account-Based Marketing (ABM) path– both with regards to internal and external expansion. And we’re not alone, “80% of marketers measuring ROI say that ABM outperforms other marketing investments (ITSMA).”

Our unique platform turns salespeople into mini-marketers in their role. We found this to be crucial to ABM success; giving sales the power they need to be consultative in every interaction of their sales process. This has proven to have significant impact on increasing win rates, and building sustainable relationships with customers.

Whether it’s rallying people on the same page, or driving sales conversations forward, or especially when it’s creating specific messages towards target audiences, Folloze is the perfect tool.

We’ve taken a moment to celebrate, and we thought we’d share the news. Thanks for reading! If you’re going to be at Dreamforce, feel free to reserve a time for a free ABM meeting with me:

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As ever,

Etai Beck, CEO & co-founder, Folloze