As we look ahead to a digital-only world in 2021, how do you execute an account-based experience strategy across your virtual events and fuel growth?
In the wake of COVID-19, every B2B marketing team is reeling from the unprecedented cancellation of global events. Without trusted in-person channels such as conferences and experiential marketing, organizations are pulling a rabbit out of their hat to deliver on their 2020 pipeline revenue commitments.
As marketing teams look towards a digital-only 2021, how can they replicate in-person engagement within virtual environments? How can they leverage existing ABM and digital personalization strategies to create exceptional experiences that fuel growth? What can folks learn from their 2020 crash-course in virtual events?
I recently caught up with Stuart Gold, President of GOLD Integrated Marketing. He has managed some of the largest events and conferences in the world, including Domo, Docusign, Silicon Slopes, Responsys, and Omniture, to name a few.
Having worked with Stuart, I know that he is the master of his craft and focuses on every tiny detail. The past six months have presented a new set of opportunities and challenges for companies as they transform their physical events and drive pipeline growth in an uncertain market.
According to Stuart, 2020 activated a new marketing muscle, as transforming physical events into virtual environments, requires a fundamentally new approach and thinking out-of-the-box. Folloze plans to harness and share his key learnings and best practices into an educational webcast on July 14. Here is a sneak peek at some of the His learnings and experiences
Reserve your spot today! Please join me on Tuesday, July 14, 2020, for our webcast, where I will explore virtual event best practices with Stuart Gold and help you create a roadmap for your 2021 event schedule. Click here to register and reserve your spot.