Grad Conn, GM & CMO of Microsoft US presented a Folloze case study at the SiriusDecisions Annual Summit 2017. If you haven’t seen Grad speak, we highly recommend it - he definitely makes sure his audience is engaged and enjoys the show. In a room of 70 chairs it was standing room only with over 100 people in the space. It was during this case study presentation that we announced our co-selling agreement with Microsoft.
Folloze has been partnering with Microsoft on multiple levels, both as a customer and a provider of choice for our technology platform for a few years now. What started with a single salesperson responding to a campaign has blossomed to a full scale implementation. As Grad Conn states in his recent interview in Inc., “As soon as we made it available to our sales force, it went viral.” This relationship led us also to join the Microsoft Accelerator Program for growth companies.
It’s with that history that we are thrilled to announce that Folloze is now a co-selling partner of Microsoft. With this new co-selling agreement, Microsoft not only uses our product internally, but is now extending our solution to their customers. We’re proud to be adopted by some of the largest companies in the world, helping transform their field marketing and sales efforts to create an intelligent customer journey.
We believe that due to our strong integration with Microsoft’s various technologies our co-selling partnership will be a strong success for both sides. Folloze leverages Microsoft Azure, a comprehensive cloud platform, for different services. We put special attention into integrating with Microsoft Office 365 and Microsoft Dynamics, in order to provide a simple to use yet powerful platform for connecting Marketing and Sales. You can find us on Appsource here.
Due to the amazing amount of questions he was receiving, there wasn’t enough time to cover other use cases. For example:
Grad presented an “Anatomy of a sale: Reaching and Engaging the People the Count,” a day in the life of a modern seller who uses various marketing and sales technologies to turn around a deal. Grad presented this as an example of the transformation B2B Marketing and Sales teams are going through to become relevant for today’s buyer, and buying environment.
Grad explained that Folloze creates the unique emotional bonding people must have in order to move forward. It’s done through exceptional content journey experiences, built by marketing experts, delivered by sellers.
Account Based Campaign orchestrated by Microsoft and a Partner, sent by the Partner urging receivers to go to a Microsoft event - this campaign resulted in generating 70% engagement and 20% response to the Call To Action (CTA) Monthly customer update created by the field marketers and executed by sales that resulted in over 51% engagement Territory sales campaign focused on education sector for promoting Office 365. The campaign was created by Marketing and delivered by Sales, with Folloze auto-personalizing per seller to each prospect automatically. The results were outstanding - 35% engagement with the content, 10% CTA conversion.
During Grad’s case study presentation he explained, ”Folloze is the Field Marketing Automation platform that allows field marketing, who work very closely with sales, to package campaigns in a way sales can deliver, with no effort, to their customers in the way that it makes the most sense. Hence it gets fantastic conversion.” He added, “Folloze empowers field marketing teams to connect the corporate delivered content to a specific sales need.”
These are exciting times at Folloze with our Microsoft partnership, and we look forward to working with them to transform the Field Marketing Space.