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The Top-3 Marketing Playbooks That Will Drive More Account-Engagement and Revenue in 2021

In 2021, progress, not perfection will win the day. With tight budgets and timelines, marketing teams must be pragmatic and focus their efforts on bolstering the handful of account based programs that will deliver the greatest account engagement and revenue impact in 2021.

Join Folloze and Laura Ramos, VP and Principal Analyst from Forrester, as they share best practices for optimizing ABM and content marketing programs for a digital-first market. Learn how top B2B brands such as Cisco, RingCentral, ServiceNow, Autodesk, and others plan to translate engagement into revenue and #GetItDoneIn2021.

  • Realigning teams around a buyer-centric mindset through data and tight sales and marketing alignment.
  • Improve the outcomes of your demand generation programs and virtual events by incorporating value-based and content-powered experiences.
  • Connect marketing-led programs with sales-delivered pipeline and bookings.

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