Over the past few years, Account Based Marketing has gone mainstream. In fact, Forrester predicts that the term “ABM” will disappear altogether by 2020. As companies double-down on ABM they are embracing data-driven personalization strategies to drive success across every stage of the customer lifecycle.
Download this informative report from Forrester and Folloze to learn:
Key considerations for supporting and scaling a modern ABM strategy.
New technologies and vendors that are enabling the evolving ABM marketplace.
The ABM data "building blocks" including firmographic, demographic, and behavioral.
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