The Top-3 Marketing Playbooks That Will Drive More Account-Engagement and Revenue in 2021

In 2021, progress, not perfection will win the day. With tight budgets and timelines, marketing teams must be pragmatic and focus their efforts on bolstering the handful of account based programs that will deliver the greatest account engagement and revenue impact in 2021.

Hear from Laura Ramos, VP and Principal Analyst from Forrester where she shares practical guidance for quickly evolving the performance of core account-based programs. Learn how top B2B brands such as Cisco, RingCentral, ServiceNow, Autodesk, and others plan to translate engagement into revenue and #GetItDoneIn2021.

• Realigning teams around a customer-centered mindset through data and deep sales and marketing alignment.
  
• Significantly improve the outcomes of your demand generation programs and virtual events by incorporating value-based and content-powered experiences.
• Connect marketing-led programs with sales-delivered pipeline and bookings.