Qlik
Randy Brasche, Vice President of Marketing, Folloze Colleen Goldblatt, Senior Manager, Global Strategic Marketing, Qlik B2B marketers are starting to plan for a post-COVID-19 recovery and growth. But without trusted physical channels such as events, field, and experiential marketing, organizations must refocus their digital efforts and reimagine the entire customer journey. Ultimately, this “new normal” is creating a sense of urgency to take existing Account-Based Marketing programs to the next level. Join this highly educational session to learn how to bolster existing ABM programs with 1:1 personalized experiences that deliver value at every step of the customer journey, as well as leverage machine learning to create intelligent content that harnesses context, relevance, and authenticity. Folloze and Demandbase customer Colleen Goldblatt, Senior Manager, Global Strategic Marketing at Qlik will share her growth secrets through innovative land-and-expand programs and quickly pivoting from in-person events and delivering highly personalized virtual experiences.
