The Effective Echo:

Content That

Connects For Your

Entire Revenue

Ecosystem

This session will share perspectives from executives

focused on different areas of how messaging and

materials are crafted to optimize sharing by inside

sales teams, account executives, as well as channel

partners and affiliates.

Key takeaways will include:

• Best practices for aligning appropriate messaging

with communicators at different stages of

engagement

• Tools and tactics brands use to extend their

content throughout their ecosystem

• How measurement and key metrics optimize

success, ensure continuous improvement.

B2BMX — Panel Session