How Conga Scaled ABX as a Team of One—and Drove $6.3M in Pipeline

See how Conga’s ABM team of one used Folloze and 6sense to scale personalized ABX programs, support 100+ global sellers, and turn engagement into $6.3M in influenced pipeline.

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Folloze + 6sense empowered Conga to scale ABX and generate $6.3M in influenced pipeline

Conga helps more than 10,000 global enterprises transform their commerce and contracting experience.

Manager, Field Marketing - Alejandro Hernandez leads ABX programs supporting a global sales team focused on target accounts to drive awareness, engagement, and net new revenue.

Reality Check - Party of One

Before Manual builds

Time constraints

Scaling ABX + events was difficul

After 6sense integration → targeted personalization

Folloze boards → 50% faster build times

Generated $6.3M in influenced pipeline

10x higher engagement after personalizatio

The Secret Sauce

The Play Targeting is defined using 6sense signals, contacts, and sales

intelligence

Outbound campaigns are delivered via 6sense ads, targeted email,

and LinkedIn

Campaign links take prospects to a Folloze board for a rich initial

experience with identity matching and personalization

Using Folloze behavioral signals for prioritization, the AE/SDR

delivers 1:1 outreach sequences to engage prospects in discovery,

events, and targeted offer

Two Winning Plays

Play #1 Evergreen ABX Campaigns

Ongoing, personalized programs that engage target accounts year-round and drive pipeline growth.

Play #2 Roadshow Event Pages

Branded landing pages that drive registrations and streamline event promotion.

Creative Assets Ads driving to the boards

Ads driving to the boards

Folloze board Folloze board

Folloze board

The Results

$6.3M Influenced Pipeline

50% faster campaign build time

10x higher engagement after personalization

Over 7K engagers per ABX board

Additional context

S tarted with 2 generic boards in August 2024

Layered in personalization months later

Now running 6+ active roadshow campaigns

Tracked engagement signals for sales alerts

2x registration for recent event

What's Next for Conga The next evolution: 6sense Audience Workflows + Folloze AI-powered personalization

Conga will automate:

Intent-triggered activations

Segment-based journeys

Adaptive content personalization

Sales alerts tied to engagement score

Moving from manual ABX → fully orchestrated pipelines

Ready to Scale Like Conga?

See how Folloze + 6sense can help your team of one operate like a team of ten.

Download the Personalize with Folloze + 6sense Playbook

Get the step-by-step framework Conga used to build and scale their ABX programs.

Schedule a Strategy Session

Talk to our team about how to activate 6sense intent data with personalized buyer experiences.

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How Conga Scaled ABX as a Team of One—and Drove $6.3M in Pipeline

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