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We needed an ABM tool that would allow our teams agility, offer scalable personalization, help us tell a content story, and show ROI. Folloze’s easy-to-use interface for content curation, personalization and reporting allows just that.”

“We needed an ABM tool that would allow our teams agility, offer scalable personalization, help us tell a content story, and show ROI. Folloze’s easy-to-use interface for content curation, personalization and reporting allows just that.”

Nathalie Moore
Account Based Marketing Manager AEC,
North America
View Live Board

Autodesk helps people imagine, design and create a better world.
Everyone from design professionals, engineers, architects, digital artists, students and even hobbyists, use Autodesk software to
unlock their creativity and solve problems.

Challenges

Efficiency: Tasking sales with content aggregation and delivery to ensure pipeline return

Personalization: Quickly producing personalized content without extensive resources

Orchestration: Creating a data-driven, efficient hand-off from marketing to sales during prospect engagement

Agility: Producing timely content for high-touch, one-off events

Solution

Marketing provides sales turnkey, brand-aligned, self service content boards for quick follow-up

Auto-coded company details allowing sales to provide a personalized experience

Real-time campaign engagement metrics
viewable through plug-in for sellers and marketers

Marketing controls form interface, while sales retains individual response return

Results

Increased time selling v. content creation by utilizing repeatable and optimized content

Delivered scalable, personalized content to named and owned accounts in a few clicks

Closed marketing to sales reporting loop and moved up completed sales by 5 months

Leveraged marketing content to increase direct sales engagement

Marketing is helping sales accelerate conversations as
part of the ABSM initiative. Marketing tools like
Folloze are ensuring our sales executives call the
right person at the right time using real-time analytics
of customer engagement.

Marketing is helping sales accelerate conversations as part of the ABSM initiative. Marketing tools like Folloze are ensuring our sales executives call the right person at the right time using real-time analytics of customer engagement.

Nathalie Moore
Account Based Marketing Manager AEC, North America

Get started today and truly deliver Account Based
Engagement at Scale

Get started today and
truly deliver Account Based
Engagement at Scale

Request a DemoRequest a Demo