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Cisco is the worldwide technology leader that has been making the Internet
work since 1984. Their products and partners help society securely
connect and seize tomorrow's digital opportunity today.

Cisco is the worldwide technology leader that has been making the Internet work since 1984. Their products and partners help society securely connect and seize tomorrow's digital opportunity today.

Cisco is the worldwide technology leader that has been making the Internet work since 1984. Their products and partners help
society securely connect and
seize tomorrow's digital
opportunity today.

Challenges

Difficulty in guiding the sales team to target the right prospects

Maintaining competitive advantage and differentiation in the marketplace

Lack of visibility and the delivering of real-time analytics of sales activities

Recent pivot from selling hardware to software  - “solution selling”

Sales now required to move to digital outreach

Minimal sales and marketing alignment and limited utilization of marketing programs and assets

Solution

Surfaced hidden opportunities and uncovered content related to product/value proposition

Improvement in the monitoring
of sales activity

Enabled sellers to provide a frictionless customer engagement experience

Creation of new full cycle reaction of sales activity and success

Results

36% increase in revenue due to programs refresh compared to control group

40% of all sales content now consumed
via Folloze

4x in target account conversion

Challenges

Difficulty in guiding the sales team to target the right prospects

Maintaining competitive advantage and differentiation in the marketplace

Lack of visibility and the delivering of real-time analytics of sales activities

Recent pivot from selling hardware to software  - “solution selling”

Sales now required to move to digital outreach

Minimal sales and marketing alignment and limited utilization of marketing programs and assets

Solution

Surfaced hidden opportunities and uncovered content related to product/value proposition

Improvement in the monitoring
of sales activity

Enabled sellers to provide a frictionless customer engagement experience

Creation of new full cycle reaction of sales activity and success

Results

36% increase in revenue due to programs refresh compared to control group

40% of all sales content now consumed
via Folloze

4x in target account conversion

The ABM "Aha" Moment
Marlowe Fenne, Senior Solutions Marketing Manager

"The "aha moment" was when we understood 
that little improvements in the sales process when you have
5,000 sellers adds up really fast."

Folloze does a lot on both the front end strategically as we design the whole program, all the way down to the littlest detail in terms of how we tell our story.

Marlowe Fenne
Solutions Marketing Manager

Get started today and truly deliver Account Based
Engagement at Scale

Get started today and
truly deliver Account Based
Engagement at Scale

Request a Demo