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"In the first 90 days, [after implementing Folloze] for the partners that received content plays we saw a 27% increase in deal registration."

"You can take a marketing team that has two, or three, or four people and you can turn it into 10 or 20 people that can
now market."

Eric Bauer
VP Marketing & Business Development

AudioCodes has risen to become one of the leading providers of
converged business voice solutions, supporting 66 of the top 100 service providers and 50+ of the Fortune 100 enterprises. They have deployed
over 10 million VoIP gateways in the last 5 years, yet their sales and marketing teams run lean. They depend on technology and their channel partners to handle the heavy lifting.

Challenges

Gain better mindshare and improve product visibility among channel partners

Marketing needed to increase sales pipeline and improve solution awareness

Limited access to digital and corporate marketing tools (i.e. HubSpot, website)

Little to no management buy-in for executing account-based marketing strategies

Lacked the necessary resources
needed to successfully manage ABM platform solutions

Solution

Orchestrated a Folloze campaign by creating solution-centric boards accompanied by highly impactful content plays

Created and shared auto-personalized content to educate channel partners, reducing sales dependency and improving team agility

Developed a highly engaging digital customer experience

Increase the level of real-time sales and marketing insights

Reduce the manual effort of Partner Account Managers (PAM) to engage external partners

Results

First campaign was successfully
created and executed in just 1 business day

New deal registrations increased up to 27% over the first 90 days

More than 40% of contacts engaged with content on boards

Up to 50% greater channel partner and seller engagement

With Folloze, we get a tremendous amount of insight.
We can see who opens our messages, when they open it, and how long they spend on different pieces of content on our boards.
It really provides insight beyond what was possible before.

Get started today and truly deliver Account Based
Engagement at Scale

Get started today and
truly deliver Account Based
Engagement at Scale

Request a DemoRequest a Demo