"In the first 90 days, [after implementing Folloze] for the partners that received content plays we saw a 27% increase in deal registration."
"In the first 90 days, [after implementing Folloze] for the partners that received content plays we saw a 27% increase in deal registration."
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Gain better mindshare and improve product visibility among channel partners
Marketing needed to increase sales pipeline and improve solution awareness
Limited access to digital and corporate marketing tools (i.e. HubSpot, website)
Little to no management buy-in for executing account-based marketing strategies
Lacked the necessary resources
needed to successfully manage ABM platform solutions
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Orchestrated a Folloze campaign by creating solution-centric boards accompanied by highly impactful content plays
Created and shared auto-personalized content to educate channel partners, reducing sales dependency and improving team agility
Developed a highly engaging digital customer experience
Increase the level of real-time sales and marketing insights
Reduce the manual effort of Partner Account Managers (PAM) to engage external partners
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First campaign was successfully
created and executed in just 1 business day
New deal registrations increased up to 27% over the first 90 days
More than 40% of contacts engaged with content on boards
Up to 50% greater channel partner and seller engagement
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