Next week marks one of the most influential content marketing event of the year: B2B/C2C Conference February 15th-17th at the Fairmont Scottsdale Princess. This is an important opportunity for us as a company that brings a new flavor to the B2B content experience. In fact, we recently released a report with over a million data points to in preparation for next week’s conference. You can read that here, if you like.
The report highlights two different kinds of leads that you can find looking through your content, explorers and clickers. We’ve found that explorers make up to 12% of people who view your content, but generally are not found. While your classic CTA clickers make up a mere 3% of content consumers.
The key: engaging with the 12% of leads that could have otherwise been lost.
We’re also happy to be hosting a book signing on Ardath Albee’s, “Digital Relevance” at our booth on Tuesday evening at the event. This book is important for marketing executives to understand as it highlights the skills and strategies that are crucial to compelling customers within their own contexts. Come get a copy of the book and have it signed by Albee herself at booth 41 on Tuesday February 16th at 6:30pm. It’s a great read, and we’d love to chat with you more about it.
Other than that, you’ll be able to find us on the trade floor, at the various activities and parties throughout the event, or even in the evening for a bite or a drink.
Also, if you want to chat about content in context or content as a sales channel, then come find us during the birds of a feather lunch. We’ll be geeking out on those topics at our table.
That’s all, folks. Looking forward to seeing you there! At the end of the day, content is the game, and we like when everyone wins.