As I mentioned back in August, several of us at Folloze came together earlier this year and surveyed dozens of our customers, to determine how we could enable them to provide an even more engaging, and personalized account-based digital experience across the buying journey. While this was an extremely fruitful exercise that helped to shape our Summer release, (as many of us know in Tech) software development can and should be an innovative and continually iterative process.
At Folloze we take that methodology to heart, especially when it comes to our determination in enabling the most modern enterprise buying experience for our customers. That’s why today, we’re thrilled to share the general availability of our latest product release, that is jam-packed with never before seen features that will truly power the entire customer experience journey – from end to end.
One of the most highly anticipated new capabilities “Content Sites,” allows for the creation of content microsites to be embedded within a website – for example, to serve as a company’s resources section. The content on the “microsites” can be formatted to dynamically shift, as well as become personalized, based on a specific customer segment, account or individual. Genius, right? This allows sales teams to leverage the sites to constructively guide prospects that are in advanced sales cycles, while also keeping a close eye on content engagement metrics. The result? Accelerated pipeline creation, the shortening of sales cycles, and dramatic increases in the ROI of high quality content. Excited yet?
Our new release is also first to merge capabilities traditionally offered by siloed vendors within content and digital marketing, and sales engagement, into a single customer engagement solution. The new agreement also incorporates the use of SalesLoft’s engagement platform by Folloze customers to deliver personalized, account specific experience to multiply the outcome of prospecting activities. Ready to sign up yet?
Further exciting highlights of our latest product release include:
Content site – Creates the ability to generate branded content-based microsites for product launches, regional resources, newsletters, and more. Functionality can be embedded in a web page or deployed as standalone and supports a large scale of content assets.
We can’t wait to hear how you enjoy using our new platform capabilities, as we really believe this is a game changer when it comes to delivering the most cutting-edge engagement strategies on the market in today’s digital engagement era.